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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Yeah, That's Probably an Ad
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Jul 23, 2018

From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List.

This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Jul 17, 2018

Papa John is out. Ogilvy's Tham Khai Meng is out. Laundry Service's founders are out. McCann Health's CCO is out. What is going on in the marketing world? We catch you up on each of these high-profile ousters, along with other big news like the Army's crackdown on its own ineffective marketing and Build-a-Bear's disastrously successful promotion. We also discuss the week's best ad: Taco Bell's long-awaited prequel to...Demolition Man?

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

Jul 11, 2018

IHOb, we hardly knew ye. But alas, the supposed burger-centric rebranding of IHOP was a passing phase, and we're left to answer the only remaining question: Did it work? We also discuss Martin Sorrell's first big investment under his new company, and we look at Adweek's annual list of the Most Powerful Women in Sports.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

Jun 27, 2018

It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about. We recap the big winners, trends and takeaways from advertising's most high-profile creative festival.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Jun 21, 2018

Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.

Jun 20, 2018

We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us behind the scenes to learn how music is interwoven into ads in ways many of us likely take for granted. Learn the story behind award-winning global work for Nike and more.

Jun 19, 2018

For our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam.

Jun 15, 2018

We're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

 

Jun 11, 2018

Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan.

Sponsor: This week's episode is brought to you by WE tv. Find out what WE tv can do for you and your brand.

Jun 4, 2018

Roseanne's out of a job, and Samantha Bee is losing advertisers over her use of the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the stories behind these stories. We also discuss Coke's first alcoholic product, Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory AND Toronto's creative and tech renaissance.

May 29, 2018

It's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters to chat with the podcast company's co-founder and president, Matt Lieber. We talk about the original intent of Gimlet and whether it's remained on that same path, plus we cover a wide range of trends in podcasting, such as scripted fiction and the growing involvement of brands.

Our theme music is by Home. This episode was produced by Aneya Fernando and edited by Lane McGiboney.

May 20, 2018

Following up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's?

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

May 13, 2018

A young copywriter gets a job by dressing as Fearless Girl: A great story of creativity and dedication? A sad state of affairs in advertising? We debate the pros and cons of hiring stunts, look at gender balance in marketing mascots, discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for the Media All-Stars.

TIMESTAMPS:

1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers' and prostate health | 25:30: Adweek's Media All-Stars for 2018.

May 6, 2018

This week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors: dozens of women who are changing their industries for the better. On the podcast, we talk to Adweek Features Editor Stacy Perman about this year's list, along with the first bacon-based cryptocurrency, Tide's mixed bag of brand standing, and some early front-runners for best Mother's Day ads.

Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the brightest mind's in today's creative industry. Learn more at Adweek.com/Elevate

Timestamps: 3:45: Oscar Mayer launches Bacoin | 9:25: Tide's brand perception vs. sales | 13:50: Ads Worth Watching - Teleflora for Mother's Day | 24:00: Samantha Bee and the other Disruptors of 2018.

Our theme music is by Home. Please leave us a review wherever you get your podcasts!

Apr 29, 2018

From Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads.

Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning top honors at D&AD | 11:00: New ratings numbers for Netflix | 20:15: Ads Worth Watching - AT&T ages fatal crash victims to show the lives they could have lived | 28:30: YouTube Red's Cobra Kai and the power of nostalgia.

Our music is by Home. This week's episode was produced by Aneya Fernando and edited by Lane McGiboney.

Apr 23, 2018

Adweek TV beat writer A.J. Katz joins us to talk about today's top streaming options, plus how the industry might get shaken up in the near future. We also talk about the imminent arrival of Mayochup, just how much ad CEOs get paid and why The Rock's new campaign with Under Armour is this week's Ad Worth Watching.

Sponsor: Adweek Elevate: Creativity on June 14 will be a fascinating, informative and inspiring half-day event in NYC. Learn more at adweek.com/elevate

Timestamps: 5:00: Mayochup is coming! Run for your lives! | 9:20: How much do ad CEOs get paid compared to average employees? | 14:45: Under Armour, Droga5 and The Rock have a new campaign called "Will Finds a Way" | 23:30: The state of streaming TV - what's worth your time and money, and how is it all changing?

Apr 17, 2018

The most powerful man in advertising is out of a job. Sir Martin Sorrell, CEO of the massive ad agency holding company WPP, resigned this weekend amid mounting pressures outside and inside his company. In this bonus episode, we talk to Adweek Editorial Director James Cooper about Sorrell's history, decades of accomplishments and rapid fall. What does it all mean for the future of WPP—and the future of advertising?

Apr 16, 2018

It's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences.

Timestamps: 2:50: What 11 school shooting survivors had to tell the 4A's. | 10:00: Will ad/algorithm-free Vero go mainstream? | 17:00: Ads Worth Watching - Mariah Carey stays at a hostel, and we hear the "worst song in the world." | 28:10: Rise of the Chief Privacy Officer

Apr 9, 2018

Strap in, friends, because it's been a newsy week. The most powerful man in advertising is under investigation, and a 2-year lawsuit that captivated the ad industry is finally settled. Plus we talk about the #MeToo movement's affect on advertising and some of the trailblazing women who carved out success in the field's most difficult days. Just to lighten the mood, we look at a new campaign around environmental devastation. Good times, everybody. Good times.

Apr 5, 2018

Social media maven. Tarot card dealer. Soon-to-be published author. Former BuzzFeed animal intern. Sami Main, our new weekly co-host, is a cup that runneth over with quirks and insight. In this bonus episode, we take a break from ad talk to get to know more about Sami, her past and her favorite podcasts that aren't ours.

Apr 2, 2018

From the reboot of Roseanne to freshman hit The Good Doctor, ABC seems like it's finally ready to climb out of fourth place. This week, we invite Adweek TV editor Jason Lynch onto the show to talk about these shows and what trends they might spark. We also talk about a fun new ad for a museum exhibit, a bizarrely (and intentionally) frustrating ad campaign on the NYC Subway and Laura Ingraham's advertiser fallout after she mocked a Parkland shooting survivor.

Mar 25, 2018

180 of advertising's top female leaders have launched an extension of the Time's Up movement aimed at the agency world. This week, we talk about the initiative and also bid a fond farewell to our longtime co-host and creative editor, Tim Nudd. Could you do better in our surprise advertising quiz than Tim does? One way to find out. Before his exit, Tim also takes us behind the scenes of Apple HomePod's amazingly choreographed ad from Spike Jonze and dancer FKA twigs.

Mar 20, 2018

Why do creative powerhouse relationships go sour? Have we reached Peak Meal Kit? What was actually worth seeing at SXSW? These and more questions—including "How can rapping about Sprite get me a job?"—will be answered in this week's episode of the Adweek podcast.

Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage with strangers to hopping in the Batmobile, here's what got our attention at SXSW.

Mar 10, 2018

Before plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more.

 

Mar 5, 2018

Like Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.

Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | 25:55: What HQ can teach us about marketing and media

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