Adweek's writers and editors are back to talk about the Brand Genius class of 2017, our annual roster of the year's top marketers. We also talk about Dove's accidental racism, the call for a female boycott of Twitter and criticisms of WPP playing both sides of the gun-control debate.
It's time to honor some of the top talent under 40 in marketing, media in tech as Adweek unveils 2017's Young Influentials. We've even got one in the house: Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a discussion of key influencers like multitalented HBO star Issa Rae. We also talk about the shadow cast over Fearless Girl with news that the client's parent company must pay $5 million for gender inequality.
Timestamps: 1:10: Can Fearless Girl's legacy endure the client's new PR debacle? | 12:45: How Las Vegas' messaging shifted after disaster | 20:40: Jackson Hole channels Charlie Chaplin | 27:55: Volkswagen gets real about family | 36:10: Issa Rae and 2017's other Young Influentials.
Step into our artisanal gourmet pop-up storefront, because this week, Adweek's editors are talking about experiential marketing and why brands are going big on real-world activations. We're also looking back at Advertising Week New York, debating ad award shows (again) and talking about the monetized nightmare hellscape of subway riding.
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01:38: Video ads are coming to the subway. :( | 07:36: WPP tightens the screws on Cannes Lions and Eurobest | 14:35: Advertising Week NY recap | 25:15: Audi and BBH London send in the clowns | 28:25: Droga5 creates a second brain for MailChimp | 32:40: Netflix lets you build a drug cartel in Facebook Messenger | 36:45: Why experiential marketing is so hot right now, and who's doing it well