In this week's spoiler-free episode, we're talking about the marketing blitz behind Stranger Things, Season 2, along with our annual Publishing Hot List tallying the year's top sites and magazines.
Timestamps: 1:00: McDonald's massive media account is up for grabs | 8:00: Stranger Things stunts, Snapchat lenses and other partnerships | 18:25: Burger King broils Ronald McDonald again | 20:45: Under Armour's surprising new star athlete | 27:40: Haunted masks and other Halloween ads | 31:25: Adweek's Publishing Hot List for 2017
Long form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a compelling new narrative campaign for dating app Hinge. This week, the creative duo from agency Barton F. Graf joins the Adweek team to talk about the challenges and rewards of modern storytelling in marketing. And, of course, we'll catch you up on the week's news and ads worth watching.
Timestamps: 2:05: JWT's ex-CEO reappears in a new role amid an ongoing discrimination lawsuit. | 9:00: Nielsen is finally measuring Netflix, but the streaming giant is not pleased. | 15:15: Burger King takes on bullying. | 22:30: Will Ferrell indulges in too much screen time at dinner. | 29:40: Molly Wilkof and Zoe Kessler share their secrets for modern storytelling.
Adweek's writers and editors are back to talk about the Brand Genius class of 2017, our annual roster of the year's top marketers. We also talk about Dove's accidental racism, the call for a female boycott of Twitter and criticisms of WPP playing both sides of the gun-control debate.
It's time to honor some of the top talent under 40 in marketing, media in tech as Adweek unveils 2017's Young Influentials. We've even got one in the house: Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a discussion of key influencers like multitalented HBO star Issa Rae. We also talk about the shadow cast over Fearless Girl with news that the client's parent company must pay $5 million for gender inequality.
Timestamps: 1:10: Can Fearless Girl's legacy endure the client's new PR debacle? | 12:45: How Las Vegas' messaging shifted after disaster | 20:40: Jackson Hole channels Charlie Chaplin | 27:55: Volkswagen gets real about family | 36:10: Issa Rae and 2017's other Young Influentials.
Step into our artisanal gourmet pop-up storefront, because this week, Adweek's editors are talking about experiential marketing and why brands are going big on real-world activations. We're also looking back at Advertising Week New York, debating ad award shows (again) and talking about the monetized nightmare hellscape of subway riding.
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01:38: Video ads are coming to the subway. :( | 07:36: WPP tightens the screws on Cannes Lions and Eurobest | 14:35: Advertising Week NY recap | 25:15: Audi and BBH London send in the clowns | 28:25: Droga5 creates a second brain for MailChimp | 32:40: Netflix lets you build a drug cartel in Facebook Messenger | 36:45: Why experiential marketing is so hot right now, and who's doing it well