From Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads.
Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning top honors at D&AD | 11:00: New ratings numbers for Netflix | 20:15: Ads Worth Watching - AT&T ages fatal crash victims to show the lives they could have lived | 28:30: YouTube Red's Cobra Kai and the power of nostalgia.
Our music is by Home. This week's episode was produced by Aneya Fernando and edited by Lane McGiboney.
Adweek TV beat writer A.J. Katz joins us to talk about today's top streaming options, plus how the industry might get shaken up in the near future. We also talk about the imminent arrival of Mayochup, just how much ad CEOs get paid and why The Rock's new campaign with Under Armour is this week's Ad Worth Watching.
Sponsor: Adweek Elevate: Creativity on June 14 will be a fascinating, informative and inspiring half-day event in NYC. Learn more at adweek.com/elevate
Timestamps: 5:00: Mayochup is coming! Run for your lives! | 9:20: How much do ad CEOs get paid compared to average employees? | 14:45: Under Armour, Droga5 and The Rock have a new campaign called "Will Finds a Way" | 23:30: The state of streaming TV - what's worth your time and money, and how is it all changing?
The most powerful man in advertising is out of a job. Sir Martin Sorrell, CEO of the massive ad agency holding company WPP, resigned this weekend amid mounting pressures outside and inside his company. In this bonus episode, we talk to Adweek Editorial Director James Cooper about Sorrell's history, decades of accomplishments and rapid fall. What does it all mean for the future of WPP—and the future of advertising?
It's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads.
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences.
Timestamps: 2:50: What 11 school shooting survivors had to tell the 4A's. | 10:00: Will ad/algorithm-free Vero go mainstream? | 17:00: Ads Worth Watching - Mariah Carey stays at a hostel, and we hear the "worst song in the world." | 28:10: Rise of the Chief Privacy Officer
Strap in, friends, because it's been a newsy week. The most powerful man in advertising is under investigation, and a 2-year lawsuit that captivated the ad industry is finally settled. Plus we talk about the #MeToo movement's affect on advertising and some of the trailblazing women who carved out success in the field's most difficult days. Just to lighten the mood, we look at a new campaign around environmental devastation. Good times, everybody. Good times.
Social media maven. Tarot card dealer. Soon-to-be published author. Former BuzzFeed animal intern. Sami Main, our new weekly co-host, is a cup that runneth over with quirks and insight. In this bonus episode, we take a break from ad talk to get to know more about Sami, her past and her favorite podcasts that aren't ours.
From the reboot of Roseanne to freshman hit The Good Doctor, ABC seems like it's finally ready to climb out of fourth place. This week, we invite Adweek TV editor Jason Lynch onto the show to talk about these shows and what trends they might spark. We also talk about a fun new ad for a museum exhibit, a bizarrely (and intentionally) frustrating ad campaign on the NYC Subway and Laura Ingraham's advertiser fallout after she mocked a Parkland shooting survivor.