It's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters to chat with the podcast company's co-founder and president, Matt Lieber. We talk about the original intent of Gimlet and whether it's remained on that same path, plus we cover a wide range of trends in podcasting, such as scripted fiction and the growing involvement of brands.
Our theme music is by Home. This episode was produced by Aneya Fernando and edited by Lane McGiboney.
Following up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's?
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.
A young copywriter gets a job by dressing as Fearless Girl: A great story of creativity and dedication? A sad state of affairs in advertising? We debate the pros and cons of hiring stunts, look at gender balance in marketing mascots, discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for the Media All-Stars.
1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers' and prostate health | 25:30: Adweek's Media All-Stars for 2018.
This week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors: dozens of women who are changing their industries for the better. On the podcast, we talk to Adweek Features Editor Stacy Perman about this year's list, along with the first bacon-based cryptocurrency, Tide's mixed bag of brand standing, and some early front-runners for best Mother's Day ads.
Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the brightest mind's in today's creative industry. Learn more at Adweek.com/Elevate
Timestamps: 3:45: Oscar Mayer launches Bacoin | 9:25: Tide's brand perception vs. sales | 13:50: Ads Worth Watching - Teleflora for Mother's Day | 24:00: Samantha Bee and the other Disruptors of 2018.
Our theme music is by Home. Please leave us a review wherever you get your podcasts!