Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.
We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us behind the scenes to learn how music is interwoven into ads in ways many of us likely take for granted. Learn the story behind award-winning global work for Nike and more.
For our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam.
We're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to.
Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.
Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan.
Sponsor: This week's episode is brought to you by WE tv. Find out what WE tv can do for you and your brand.
Roseanne's out of a job, and Samantha Bee is losing advertisers over her use of the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the stories behind these stories. We also discuss Coke's first alcoholic product, Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory AND Toronto's creative and tech renaissance.
It's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters to chat with the podcast company's co-founder and president, Matt Lieber. We talk about the original intent of Gimlet and whether it's remained on that same path, plus we cover a wide range of trends in podcasting, such as scripted fiction and the growing involvement of brands.
Our theme music is by Home. This episode was produced by Aneya Fernando and edited by Lane McGiboney.
Following up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's?
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.
A young copywriter gets a job by dressing as Fearless Girl: A great story of creativity and dedication? A sad state of affairs in advertising? We debate the pros and cons of hiring stunts, look at gender balance in marketing mascots, discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for the Media All-Stars.
1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers' and prostate health | 25:30: Adweek's Media All-Stars for 2018.
This week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors: dozens of women who are changing their industries for the better. On the podcast, we talk to Adweek Features Editor Stacy Perman about this year's list, along with the first bacon-based cryptocurrency, Tide's mixed bag of brand standing, and some early front-runners for best Mother's Day ads.
Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the brightest mind's in today's creative industry. Learn more at Adweek.com/Elevate
Timestamps: 3:45: Oscar Mayer launches Bacoin | 9:25: Tide's brand perception vs. sales | 13:50: Ads Worth Watching - Teleflora for Mother's Day | 24:00: Samantha Bee and the other Disruptors of 2018.
Our theme music is by Home. Please leave us a review wherever you get your podcasts!
From Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads.
Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning top honors at D&AD | 11:00: New ratings numbers for Netflix | 20:15: Ads Worth Watching - AT&T ages fatal crash victims to show the lives they could have lived | 28:30: YouTube Red's Cobra Kai and the power of nostalgia.
Our music is by Home. This week's episode was produced by Aneya Fernando and edited by Lane McGiboney.
Adweek TV beat writer A.J. Katz joins us to talk about today's top streaming options, plus how the industry might get shaken up in the near future. We also talk about the imminent arrival of Mayochup, just how much ad CEOs get paid and why The Rock's new campaign with Under Armour is this week's Ad Worth Watching.
Sponsor: Adweek Elevate: Creativity on June 14 will be a fascinating, informative and inspiring half-day event in NYC. Learn more at adweek.com/elevate
Timestamps: 5:00: Mayochup is coming! Run for your lives! | 9:20: How much do ad CEOs get paid compared to average employees? | 14:45: Under Armour, Droga5 and The Rock have a new campaign called "Will Finds a Way" | 23:30: The state of streaming TV - what's worth your time and money, and how is it all changing?
The most powerful man in advertising is out of a job. Sir Martin Sorrell, CEO of the massive ad agency holding company WPP, resigned this weekend amid mounting pressures outside and inside his company. In this bonus episode, we talk to Adweek Editorial Director James Cooper about Sorrell's history, decades of accomplishments and rapid fall. What does it all mean for the future of WPP—and the future of advertising?
It's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads.
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences.
Timestamps: 2:50: What 11 school shooting survivors had to tell the 4A's. | 10:00: Will ad/algorithm-free Vero go mainstream? | 17:00: Ads Worth Watching - Mariah Carey stays at a hostel, and we hear the "worst song in the world." | 28:10: Rise of the Chief Privacy Officer
Strap in, friends, because it's been a newsy week. The most powerful man in advertising is under investigation, and a 2-year lawsuit that captivated the ad industry is finally settled. Plus we talk about the #MeToo movement's affect on advertising and some of the trailblazing women who carved out success in the field's most difficult days. Just to lighten the mood, we look at a new campaign around environmental devastation. Good times, everybody. Good times.
Social media maven. Tarot card dealer. Soon-to-be published author. Former BuzzFeed animal intern. Sami Main, our new weekly co-host, is a cup that runneth over with quirks and insight. In this bonus episode, we take a break from ad talk to get to know more about Sami, her past and her favorite podcasts that aren't ours.
From the reboot of Roseanne to freshman hit The Good Doctor, ABC seems like it's finally ready to climb out of fourth place. This week, we invite Adweek TV editor Jason Lynch onto the show to talk about these shows and what trends they might spark. We also talk about a fun new ad for a museum exhibit, a bizarrely (and intentionally) frustrating ad campaign on the NYC Subway and Laura Ingraham's advertiser fallout after she mocked a Parkland shooting survivor.
180 of advertising's top female leaders have launched an extension of the Time's Up movement aimed at the agency world. This week, we talk about the initiative and also bid a fond farewell to our longtime co-host and creative editor, Tim Nudd. Could you do better in our surprise advertising quiz than Tim does? One way to find out. Before his exit, Tim also takes us behind the scenes of Apple HomePod's amazingly choreographed ad from Spike Jonze and dancer FKA twigs.
Why do creative powerhouse relationships go sour? Have we reached Peak Meal Kit? What was actually worth seeing at SXSW? These and more questions—including "How can rapping about Sprite get me a job?"—will be answered in this week's episode of the Adweek podcast.
Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage with strangers to hopping in the Batmobile, here's what got our attention at SXSW.
Before plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs.
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more.
Like Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.
Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | 25:55: What HQ can teach us about marketing and media
As several brands drop their partnerships with the NRA, some are holding firm (or simply staying quiet). We look at the backlash and what these rapid responses say about how today's brands weigh their stances. On a lighter note, we look at the career and creativity of John Landgraf, CEO of FX Networks and the mastermind behind many of the best shows in television history.
Once a realm of spreadsheets and swag, the media agency world has had to get truly creative in recent years as the nature of advertising evolved rapidly. This week, we honor today's best in Adweek's Media Agencies of the Year roundup. We also talk about Subway's attempt to re-energize with a new ad and Diesel's insanely smart popup stunt.
Sponsor: This week's episode is brought to you by Facebook, the place to build your brand in a mobile-first world. Learn more at Facebook.com/VideoCreativity.
Timestamps: 02:00: Subway's new ad is here to say, 'How do you do, fellow kids!' | 08:15: The fate of Fearless Girl | 12:00: Ad Worth Watching: Diesel opens a knockoff Diesel store called Deisel | 20:20: Our Media Agencies of the Year (and why they won)
Can the limitations of ads also be opportunities? This week, we look at how some of today's most clever advertisers turn skippable ads, silent autoplay and more into creative new ways of telling a story.
Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com.
Timestamps: 1:30: The Lady Doritos dust-up | 10:00: Tesla's free (or $90M) trip into space | 15:45: Ads Worth Watching - Old Spice gets fragrant | 27:30: Creative ad hacks, from Geico to Captain Obvious.
Like a surprisingly inescapable David Harbour, Adweek's writers and editors are back to weigh in on the best, worst and weirdest ads of this year's Super Bowl. Join us as we talk Tide ads, the Crocodile Dundee reboot that wasn't, Ram's MLK controversy and lots more.
Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers to find their next solution providers. Don't miss it March 19-21, 2018, in Las Vegas. Learn more at Adweek.com/Ignite