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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Now displaying: 2020
Mar 30, 2020

Adweek's staff and listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture. 

Mar 23, 2020

Burdette talked about the amazing female photographers Adweek has worked with so far this year on its many print magazine covers and how to create a new normal by consciously choosing women and, in particular, women of color to work with for these projects. She also touched on how the freelance world is being rocked by coronavirus as businesses put pending projects on pause. Zafarris noted where the conversations on social media are taking us in this time and how a trend toward remote working might actually create a more equal space for women since we’re literally all confined to the same playing virtual playing field moving forward.

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music and Stitcher

Mar 18, 2020

Seth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age.

Mar 15, 2020

SXSW? Canceled. Cannes? TBD. 

Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus. 

Mar 12, 2020

"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado.

He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign. 

Mar 9, 2020

How is coronavirus affecting all corners of the media, advertising and marketing industries? 

Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic. 

And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman.

Mar 2, 2020

"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie Alcantara.

Ann Marie sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square. 

Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience. 

Feb 24, 2020

The moldy whopper campaign had everyone talking. The triple agency-led fuzzy, greyed Whopper broke all the rules. Could it sweep the awards circuit?

Plus, agencies reporters Minda Smiley and Erik Oster join the podcast with hosts David Griner and Ko Im to discuss the U.S. and global agencies of year: moviemaker UM and comeback agency OMD, respectively.

And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year joins us in the studio.

Feb 17, 2020

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation.

We were joined by Quiet Storm founder Trevor Robinson to talk about an article he wrote for us last year—one of the most popular Voice articles we’ve ever published!—looking at a rundown of racism in the advertising industry; marketer and author Frederick Joseph, who had also written an article for us in one of last year’s February print issues on how to make diversity efforts more inclusive; associate professor Monique Bell, who wrote about how diversity needs to begin in the classroom for marketers; and Adrianne C. Smith, the first global director of inclusion and diversity, and Judy Jackson, the first global head of culture, both at WPP on an upcoming print piece they wrote about how to deliver authentic work for black consumers.

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music and Stitcher or stream the newest episode right here

Feb 10, 2020

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”

He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating as well as "Diverse Editions," a joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month, which got pulled very quickly.

Feb 3, 2020

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots.

Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app. 

Feb 3, 2020

In this bonus Super Bowl episode, Ko Im, co-host and departments editor, Adweek speaks with Cameron Smith, vp revenue strategy, GIPHY and Jason Musante, Global CCO, Huge. From Mountain Dew to Pantone, they discuss the most shared and talked about moments and what marketers should keep in mind for tentpole events—especially on social media. 

Jan 29, 2020

VaynerMedia CEO Gary Vaynerchuk sits down with Adweek to talk about his agency's rapid rise from social media agency to Super Bowl powerhouse, with three national spots in this year's Big Game. VaynerMedia has made this year's ads for Planters, Sabra and Hard Rock. Vaynerchuck, a high-profile entrepreneur and public speaker, also discusses his polarizing presence in the ad industry.

Jan 27, 2020

Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge into the ground reverberated on social media this week. Some of us were shocked. Others laughed.

Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on this week's episode, breaking news reporter Katie Lundstrom joins us from Texas to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona Ryder visiting her namesake town for Squarespace.

And the CEO of Talkwalker talks about the buzziest online discussions leading up to the Big Game, and what to potentially expect on social media during the Super Bowl.

 

Jan 20, 2020

This week, we look back on the scream-inducing Game of Thrones x Budweiser Super Bowl 2019 spot (that was also last year's Adweek top ad of the year). Co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign. Lauren Ferreira and Jono Paull recall what it was like to brainstorm in the war room, be on set with the GoT show-runners and how they kept the head fake a big, fat secret. 

Also we look at how brands like Apple and Nike are approaching Lunar New Year. ECD Vivian Yong joins us from Wieden + Kennedy Shanghai to discuss the inspiration behind the CNY ad and the intentional curation of taking an interesting insight and infusing it with competitive spirit.

Jan 12, 2020

We're on the road to Super Bowl—with 60-second ads and political ads to come. And fewer ads means more pressure for returning and new players to make a splash.

On this week's podcast, creative and innovation editor David Griner is joined with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp. Diana predicts how brands will be making more of a statement. Patrick discusses how the @SuperBowlbot project came to life. Plus, listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a bit from grace. 

Jan 6, 2020

On the first episode of the year, we discuss inclusion and diversity on all fronts: the podcast itself, at the Consumer Electronics Show. It's the first big opportunity to make a splash. Travel reporter Ryan Barwick joins us to talk about the sustainability messaging to kick off the year, and publishing editor Sara Jerde discusses how it's going to be an interesting landscape for publishers who will be connecting on the show floor. Plus, Jean Foster, svp of marketing and communications of the CTA talks about the trade organization's efforts to include sex tech and previews headliner Ivanka Trump.

You'll also learn how both host David Griner and Ko Im are approaching this year's resolutions.

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