Digital advertising is facing an ultimate moment of truth just as marketers and ad tech leaders gather for Dmexco, one of the industry's largest events. This week, we look at the issues expected to be debated in Cologne, we run down Adweek's 2017 Brand Genius honorees as the year's best marketers, we talk about the revival of LinkedIn, and we check out the week's best ads.
Topics and timestamps:
2:15: Adweek's 2017 Brand Genius honorees | 9:36: LinkedIn's surprising comeback | 15:15: Wonderful Pistachios goes dark and deadpan | 21:38: The woman who memorized Ikea's catalog | 29:32: What is Dmexco? | 32:00: Marc Pritchard's crusade for better digital ads | 37:30: Are ad networks getting better?
This week's episode is sponsored by The Trade Desk. With your audience on every device under the sun, it’s a good thing your media buy can stay under one roof at The Trade Desk. Learn more at TheTradeDesk.com.