The trend of consultancies buying agencies just went into overdrive as Accenture Interactive announced it will purchase Droga5. In this bonus episode, we talk about Droga5's history and creative work, along with the messages this purchase might send to the marketing world.
On this bonus podcast panel:
• David Griner, Adweek Creative and Innovation Editor
• Lindsay Rittenhouse, Adweek Agencies Reporter
• Doug Zanger, Adweek Senior Editor
Our theme music is by home. This episode was produced by Aneya Fernando and edited by Lane McGiboney with production assistance by Josh Rios.