Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday's Super Bowl LII, Adweek's Tim Nudd sat down with Gerry to hear some of his war stories, tips for making a great spot, and some of his favorite Super Bowl ads ever.
Got Star Wars fatigue? We did, too, until a great EA ad this week. We discuss that, as well as other fun new ads, including Volvo and the Spanish Lottery. We also look at digital media's difficult week, and run down our new digital feature package on challenger brands.
Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com.
Timestamps: 1:55: A tough week for digital media. | 6:25: Cards Against Humanity's latest holiday stunt. | 10:33: Strategy magazine's 2017 Agency of the Year parody videos. | 20:10: Volvo wraps up its nonlinear storytelling trilogy. | 25:41: BBH's great ad for Star Wars Battlefront II. | 32:57: Long-form love for Lowe's escape room and the Spanish Lottery's latest Xmas ad. | 34.42: All about challenger brands in television, beauty, travel and more.
With David and Kristina away, Tim goes rogue and ditches our usual format to spend the hour chatting with Angela about the best (and worst) ads of the week, from Ikea's great preroll ads to the virtues (or not) of "friendly" cease-and-desist letters.
Timestamps: 2:17: Ikea's preroll ads | 10:30: Alo House's short film | 20:52: Hornbach's DIY anthem for women | 26:30: Friendly cease-and-desists letters | 34:14: Little Rock says no to Amazon HQ2.
Who are the most tech-savvy CMOs? How do you make a tequila cloud? Why does London have a giant boob on a rooftop? All this and more shall be revealed in this week's installment of the Adweek podcast.
From Burger King's (possibly too) hot new ad campaign to Snap Inc's pending IPO, Adweek's panel of editors and writers has a lot to discuss this week. We'll look at the top news in marketing, media and tech, then let you know which ads are actually worth watching this week. We'll also talk about how marketers are trying to understand the American heartland after President Trump's surprising victory and which agencies are pioneering new business models.
Well that was certainly an ending. The Adweek crew discusses the Academy Awards, advertising during the ceremony from brands like Walmart and Samsung, as well as Droga5's notable spot for the New York Times, in a bonus episode!
Adweek's Mobile Issue is out this week. On the podcast, we talk about the evolution of Pokemon Go and our list of Mobile Innovators. We also look at Uber's latest big PR headache, and deconstruct Wieden + Kennedy's great new short film for The Atlantic starring Michael K. Williams.
Adweek's annual list of the top media agencies is out, and our panel of editors and writers is here to walk you through this year's picks. We also look at John Oliver's plan to put ads right in front of Donald Trump, why Maker Studios is dropping YouTube megastar PewDiePie and how Under Armour responded to claims its CEO is siding too much with the new president.
We exorcise our last Super Bowl demons by talking about the Big Game's ratings, the lingering weirdness of Snickers and Lady Gaga's halftime-energized sales boost. Our expert panel of Adweek writers and editors also chats about Twitter's new anti-troll features and trailers for Stranger Things and Iron Fist. In this week's Ads Worth Watching, we talk Geico, Cars Against Humanity and Tom Brady.
The Super Bowl is nearly here, and Adweek's panel of editors and writers are back to highlight the ads worth watching for. We also talk about the relaunch of Adweek.com and how brands responded to Donald Trump's controversial executive order on immigration.
This week's episode is brought to you by Deloitte Digital. Get to know the world’s first Creative Digital Consultancy: http://www.deloittedigital.com/us/
This episode was also brought to you by Neustar. Check out their playbook for marketers at http://neustar.biz/playbook
After the Golden Globes, CES and Television Critics' Association Winter Press Tour, there's a lot for our panel of Adweek editors and writers to talk about this week. Join us as we recap a big week in TV, tech and cannibalism-themed advertising.
Like a questionably sexy emerald giant pushing veggies across your table, the Adweek editors and writers are back to bring you news and insights from the Consumer Electronics Show in Las Vegas. We'll talk about trends to watch for, along with news about Megyn Kelly's new gig and this year's Super Bowl advertisers.
This week we're looking back at the trends in creativity, media and tech that shaped 2016. We also talk about the far-too-soon passing of Carrie Fisher and discuss more of the week's news.
Join us as we count down the 10 best ads of 2016! Our panel of Adweek writers and editors also talks about the new round of Golden Globe nominations and Time's polarizing pick of Donald Trump as Person of the Year.
It's only the middle of November, but we're already deluged with holiday ads. Our panel of experts sifts through this year's feel-good spots to find the real gems (and the lumps of coal). We also talk about how brands and agencies might respond to a Trump presidency in their targeting and messaging, and we discuss Facebook's rotten week as well as the colorful launch of Snap Inc.'s Spectacles.
Trump's the new U.S. president, and a few more states have made it legal to smoke marijuana. Oddly enough, those two aren't directly related. Our panel of Adweek editors talk about these ballot results, along with the Adweek 50, our annual list of the real power players behind today's top marketers and media outlets. Check out this week's episode for all that, plus the week's best ads.
We memorialize the loopy candle in the wind that was Vine, then move on to more positive news like the week's best ads, our fascinating conversation with #BlackLivesMatter icon DeRay Mckesson and the joys of having an awesome creative side job.
Big thanks to MailChimp for sponsoring this week's episode. And don't forget you can reach us any time at email@example.com
Who are this year's top brand marketers? And would Arnold Schwarzenegger run for president if he could (spoiler: yes). Adweek's panel of writers and editors is back to talk about our annual Brand Genius issue, along with the return of REI's #OptOutside, annoying drones, why marketers love being called f*ckfaces and our favorite ads of the week.
It's one of the biggest weeks of the year for marketers, with the ANA Masters of Marketing conference underway. So our panel of Adweek editors and writers is talking retail, gender shifts and the rise of Jet.com. We also chat about Trump's late arrival to the ad scene and Wieden + Kennedy's new leadership shifts.
Will Samsung's explosion problem drive the brand out of the smartphone game? How many people watched the second presidential debate, and where? Is L.A. the next great advertising city? Does New York smell like trash? Our panel of Adweek editors and writers weighs in on all the week's weighty issues in marketing, media, advertising and tech.
Who made Adweek's annual Young Influentials list of 40 power players under 40? Our panel also talks about the slew of new Google devices coming to market, and we reflect on the loss of our globally respected colleague, Noreen O'Leary, who lost her battle to cancer at age 59.
It's Advertising Week in New York! In this week's episode, we chat about sessions we went to (and moderated) and the industry trends everyone's been talking about. We also talk about the first presidential debate, and how brands (and an old sitcom) newsjacked it. And we run through some of the big winners from Wednesday's Clio Awards.
It's all about television this week, as Adweek TV reporter Jason Lynch and the rest of our panel chat about the Emmys, as well as which new broadcast shows we should (and shouldn't) be watching this fall. We also talk about new Apple and Audi ads, the ubiquitous James Corden, and yes, whether the Brangelina split really is the end of the world as we know it.
Can Samsung get past the Galaxy Note 7's teeny tiny explosion problem? Can AdBlock Plus win back users who think it's a traitor for selling "acceptable" ads? Can all subway ads (please) be replaced by cats? Our panel of Adweek experts tackles these burning questions and looks over 2016's winners in our Media Plan of the Year awards.
The new iPhone is here and it's ... shinier? Also, we ponder Cam Newton's connection to Watership Down and debate Dos Equis' new, Franco-Spanish Most Interesting Man in the World. Then we dig deep into Facebook's war with ad blockers. Our theme music is by Home.