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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Yeah, That's Probably an Ad
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Now displaying: 2018
Oct 8, 2018

It's time for Adweek's annual list of the Young Influentials in marketing, media and tech, so this week we're going over the names you might know—and the ones you SHOULD know. We also talk about the strangely parallel fates that befell two men who invented modern Claymation, including California Raisins creator Will Vinton, who just passed away.  

We also talk about the return of ABC's TGIF block and, of course, this week's ads worth watching.

Sponsor: This episode is brought to you by Flipboard, home of The Insight, a new destination for the advertising industry where news, data stories and inspiration live all in one place. Find it all at TheInsight.Flipboard.com/Adweek

Oct 2, 2018

Marijuana marketing is quickly shifting from novelty to big business as the trend of legalization sweeps across America. Adweek staff writer Lindsay Rittenhouse joins us to talk about her cover story on how cannabis marketers are battling stereotypes and carving out new niches.

We also recap the best of Brandweek and talk about the week's best ads, including a polarizing political ad trying to get more millennials to the polls.

 

Sep 24, 2018

Veteran marketing pros may remember Brandweek as Adweek's former sister publication, which was combined with Adweek several years back. Now it's back—as both an event and a print magazine. To talk about both, we've got Adweek Brand Marketing Editor Kristina Monllos and her colleague on the brand marketing beat, Katie Richards. We'll give you a sneak peek at the highlights of this week's Brandweek event, and in addition, we'll talk about some leadership shifts at Wieden + Kennedy and the week's best ad (a Bigfoot-themed political ad you won't want to miss).

Sponsor: This episode is brought to you by StackAdapt, the No. 1 programmatic native advertising platform with the right tools for navigating the complexities of digital media. StackAdapt offers real-time forecasting, hyper-granular reporting and more. Visit StackAdapt.com to learn more. 

Sep 21, 2018

We recently reached the 100-episode mark, so we're celebrating the milestone by pausing to take questions from listeners. Adweek editors David Griner, Aneya Fernando and Doug Zanger field questions on launching your career, getting into podcasting, multicultural marketing, Nike parody ads and much, much more.

Missed the call for questions? You can still send yours to podcast@adweek.com and we'll try to answer them on an upcoming show. 

Sep 17, 2018

This week, we look at this year's picks for Adweek's annual Media Plan of the Year winners, celebrating innovative ways of getting the word out. We also talk about KFC's newest marketing oddity, HBO's Insecure-inspired music festival and this week's ads worth watching.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Sep 10, 2018

Love it or hate it, there's no denying that Nike's Colin Kaepernick ad has dominated the national discussion in a way that's likely unparalleled in modern ad history. This week, we talk about how Wieden + Kennedy's work featuring the polarizing Kaepernick has sparked praise, protest and more than one Donald Trump tweet.

We also look at the week's Ads Worth Watching and discuss Adweek's picks for the Rising Brand Stars of Washington, D.C.

Sponsor: This episode is brought to you by StackAdapt. Hundreds of agencies and marketers build their programmatic and native advertising offerings with StackAdapt. Read their success stories at StackAdapt.com.

Sep 4, 2018

This week we're talking about whether post-merger AT&T is growing to the point where it can put a dent in the duopoly of Facebook and Google. We also discuss how to get Domino's to fill your town's potholes, and we go over three of the week's best ads.

Sponsor: This week's episode is brought to you by StackAdapt. Brand safety remains a challenge in programmatic advertising. Marketers choose StackAdapt for their whitelist approach to ad inventory and their promise of delivering relevant ads to real people in a brand-
safe environment. Visit StackAdapt.com to learn more.

Aug 27, 2018

This week we're joined by Michael Krivicka, co-founder of viral hit factory Thinkmodo, which recently disbanded after eight years. Michael shares his breakthrough into viral marketing, his biggest hits (like "Telekinetic Coffee Shop Surprise") and what's next now that he's going solo.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

Aug 20, 2018

Are creatives and brands playing it too safe in the Trump era? While the nation has become intensely polarized and politically opinionated, marketing creativity has gotten blander than ever. This week, we look at the creative hangover since the election—and why many think it may soon be ending. We also discuss Aretha Franklin's surprisingly robust legacy in advertising, the marketing genius of Ryan Reynolds and this year's winners of Adweek's Project Isaac innovation awards.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

Aug 6, 2018

Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce.

Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the site. There, you can click on "Unlimited Job Postings" to get this special offer.

Jul 29, 2018

Is Facebook nearing a tipping point in popularity? Will Snapchat survive the ascendance of Instagram? Will checking Twitter ever not be depressing? This week, to mark Social Editor Sami Main's final episode, we discuss where social media is and where it seems to be headed. We also talk Budweiser sales slumps, faster-than-expected cord cutting and the week's best ads.

Jul 23, 2018

From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List.

This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Jul 17, 2018

Papa John is out. Ogilvy's Tham Khai Meng is out. Laundry Service's founders are out. McCann Health's CCO is out. What is going on in the marketing world? We catch you up on each of these high-profile ousters, along with other big news like the Army's crackdown on its own ineffective marketing and Build-a-Bear's disastrously successful promotion. We also discuss the week's best ad: Taco Bell's long-awaited prequel to...Demolition Man?

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

Jul 11, 2018

IHOb, we hardly knew ye. But alas, the supposed burger-centric rebranding of IHOP was a passing phase, and we're left to answer the only remaining question: Did it work? We also discuss Martin Sorrell's first big investment under his new company, and we look at Adweek's annual list of the Most Powerful Women in Sports.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

Jun 27, 2018

It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about. We recap the big winners, trends and takeaways from advertising's most high-profile creative festival.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Jun 21, 2018

Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.

Jun 20, 2018

We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us behind the scenes to learn how music is interwoven into ads in ways many of us likely take for granted. Learn the story behind award-winning global work for Nike and more.

Jun 19, 2018

For our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam.

Jun 15, 2018

We're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

 

Jun 11, 2018

Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan.

Sponsor: This week's episode is brought to you by WE tv. Find out what WE tv can do for you and your brand.

Jun 4, 2018

Roseanne's out of a job, and Samantha Bee is losing advertisers over her use of the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the stories behind these stories. We also discuss Coke's first alcoholic product, Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory AND Toronto's creative and tech renaissance.

May 29, 2018

It's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters to chat with the podcast company's co-founder and president, Matt Lieber. We talk about the original intent of Gimlet and whether it's remained on that same path, plus we cover a wide range of trends in podcasting, such as scripted fiction and the growing involvement of brands.

Our theme music is by Home. This episode was produced by Aneya Fernando and edited by Lane McGiboney.

May 20, 2018

Following up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's?

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

May 13, 2018

A young copywriter gets a job by dressing as Fearless Girl: A great story of creativity and dedication? A sad state of affairs in advertising? We debate the pros and cons of hiring stunts, look at gender balance in marketing mascots, discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for the Media All-Stars.

TIMESTAMPS:

1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers' and prostate health | 25:30: Adweek's Media All-Stars for 2018.

May 6, 2018

This week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors: dozens of women who are changing their industries for the better. On the podcast, we talk to Adweek Features Editor Stacy Perman about this year's list, along with the first bacon-based cryptocurrency, Tide's mixed bag of brand standing, and some early front-runners for best Mother's Day ads.

Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the brightest mind's in today's creative industry. Learn more at Adweek.com/Elevate

Timestamps: 3:45: Oscar Mayer launches Bacoin | 9:25: Tide's brand perception vs. sales | 13:50: Ads Worth Watching - Teleflora for Mother's Day | 24:00: Samantha Bee and the other Disruptors of 2018.

Our theme music is by Home. Please leave us a review wherever you get your podcasts!

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