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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Now displaying: Page 1
Apr 7, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode of Beyond the Pledge, R/GA's VP, Global Executive Director, Culture & Operation Jai Tedeschi sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons Global CEO of R/GA to discuss the importance of data transparency when it comes to creating a path towards an anti-racist culture.

Apr 5, 2021

Host Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick Gardner to discuss the constantly increasing importance of sustainability in brand and performance marketing, and some of the brands that are paving the way. Plus, a conversation about Adweek’s Sustainability Council and Sustainability Stars list.

Mar 31, 2021

'Beyond the Pledge' is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

Months after the world’s racial reckoning and subsequent diversity efforts, recent research shows employees with diverse backgrounds are struggling the most during COVID

And while most organizations are aware of the issues faced by diverse groups, it’s through listening that the most effective EDI strategies can be forged to create a true sense of belonging for marginalized employees during office shutdowns and remote work.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Performance ReNEW Founder and President Natasha Bowman about the pandemic’s impact on how we work. Tedeschi and Bowman share how individuals and organizations can create a sense of belonging for employees of all backgrounds, from getting comfortable with pointing out inequities and establishing brave spaces, to holding leaders accountable.

Mar 29, 2021

On this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor David Griner is joined by our growing international creative coverage team to discuss worldwide trends in creativity and some of the campaigns that have made waves in the industry.

Mar 24, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

To kick off the series, R/GA's VP, Global Executive Director, Culture & Operation, Jai Tedeschi chats with The 4A’s EVP, Talent Equity Inclusion Simon Fenwick about the importance of prioritizing equity in the workplace. They discuss how the 4A’s and R/GA are creating more equitable workplaces, and identify some of the organizational and operational systems companies must adopt to achieve lasting racial equity.

Mar 22, 2021

What exactly is performance marketing? How has it evolved? And who are some of the big winners of this year’s Adweek Performance Marketing Awards? Adweek’s interim brand and performance marketing editor David Kaplan joins us to discuss performance marketing.

Mar 15, 2021

After a whole year of lockdown, we're looking back on all things — personal and professional — that the Covid-19 pandemic has touched, and its impact on the marketing industry.

Mar 8, 2021

On this International Women's Day themed episode of 'Yeah, That's Probably an Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss International Women's Day through the lens of marketing.

Mar 1, 2021
How have consumer's shopping habits changed and what are publishers and retailers doing to prepare themselves for a constantly evolving future? David Griner and Ko Im are joined by Adweek's commerce editor Lisa Lacy and media editor Lucinda Southern to examine the trends that are shaping the intersection of media and commerce.
 
Feb 22, 2021

This week, as we head into Adweek’s third-annual Challenger Brands Summit, we look at some of the notable speakers and sessions attendees will see on the virtual main stage. 

Adweek senior editor T.L. Stanley joins co-hosts David Griner and Ko Im to discuss headline speakers like Jeniffer Garner and Nicole Richie—and challenger brands like Bombas, Peloton, Tushy and more.

Feb 15, 2021

How do you drive equity, a sense of belonging and cultural transformation?

Jason Rosario, chief DEI BBDO, Gabby Royal, director of diversity and inclusion at Abercrombie & Fitch and Jasmine Cruz, head of marketing and brand strategy at InHerShoesMovement join community editor Adweek to talk about model behavior, common missteps and how to look in the mirror as vocal change agents.  

Feb 8, 2021

David Griner shares his top 10 Big Game ads. Ko Im, Nicole Ortiz and Jameson Fleming from Adweek share their sweet spots, the ones that made that laugh and the ones that were kind of cringeworthy. 

Feb 1, 2021

Who's taking a chance? Who's toning it down? 

International editor David Griner and community editor Ko Im are joined by CPG reporter Paul Hiebert and breaking news reporter Katie Lundstrom to talk about standards and nostalgia with big brands and first-time advertisers in the Super Bowl. 

Jan 25, 2021

Joining Dry January in the calendar of one-month movements aimed at self improvement is Veganuary. With more than 80,000 Americans signed up  this year (and 500,000+ worldwide), Veganuary encourages you to do your best to ditch meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into how Veganuary got so much global (and brand-supported) momentum so quickly.

Jan 18, 2021

What will return to normal , in the market and in the marketplace?

CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values. 

Jan 8, 2021

When thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future.

Jan 4, 2021

How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots? 

Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy. 

Dec 20, 2020

Who listened?

Marketing and social media manager Julian Gamboa joins hosts Ko Im and David Griner to discuss the ways brands responded on social media this year. 

Dec 14, 2020

The Adweek team revisits our favorite ads, campaigns, marketing stunts and more in a year unlike any other. You can find all of Adweek's 25 Best Ads of 2020 on Adweek.com.

Dec 7, 2020

It's time to reveal Adweek's Agencies of the Year. In this week's episode, editors David Griner, Minda Smiley and Doug Zanger talk through this year's honorees in the categories of U.S., Global, Breakthrough and International.

Nov 22, 2020

How are female marketers perceived as, by both men and women?  

Special guests Steph Beran Sanderson, Charlene Coughlin and Kelly Byrd honestly discuss what it's like to be seen as peppy, aggressive and difficult—and what it takes to break those stereotypes in a way that advances the industry, together. 

Nov 16, 2020

Senior editor Terry Stanley joins David Griner and Ko Im to talk about national chains going plant-based and her profile of Naomi Osaka in the issue of Adweek's Most Powerful Women in Sports. 

Nov 6, 2020

Looking back on the weeklong ordeal of the 2020 presidential vote, the Adweek team looks at how platforms like Twitter pushed back on Trump's claims of voter fraud. We also walk through what an important week it was for legalizing cannabis and even psychedelics. Could shrooms be the next mainstream, branded product category? 

Nov 2, 2020

Will Christmas be jolly with a virtual Santa? How will Black Friday and holiday shopping fare? 

Senior reporter Lisa Lacy talks about all things Amazon, Walmart and how consumer behavior has changed. 

Oct 26, 2020

"Linear television is far from dead right now."

TV Newser editor A.J. Katz talks about ratings going through the roof, the presidential debates and what else to expect in an incredibly busy election year. 

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