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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Yeah, That's Probably an Ad
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Now displaying: Page 1
Sep 13, 2021

Every year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on 'Yeah, That's Probably an Ad', we're discussing the winner of Adweek's 2021 Brand Save award, The Trevor Project. 

Aug 30, 2021

On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads.

Aug 23, 2021

McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie.

Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their favorite (and least favorite) of the famous orders meals, the consumer response to and success of each, and whose famous orders they'd like to see next.

Aug 16, 2021

The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace.

Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's Probably an Ad," we're joined by Samer Khudairi, Adweek freelance writer and organizer of the Barrel and Flow beer festival, and Adweek senior editor T.L. Stanley, to chat about the crowded alcohol landscape.

Aug 9, 2021

HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier).

This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss all things HBO Max and how it stacks up against the other players in the streaming wars.

Aug 2, 2021

This week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with — and lost — a lawsuit about discriminating against men. Plus, a conversation with Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership.

Jul 26, 2021

In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights.

Plus, a conversation with Adweek editors Ronan Shields and Lucinda Southern about Adweek’s NexTech event.

Jul 19, 2021

In the past two weeks, we’ve seen a handful of brands embracing publicity stunts.

There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines.

Jul 12, 2021

In recent days, the conversation around ongoing sexism and harassment in the ad industry has once again been brought to the forefront thanks to Zoe Scaman’s revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own horrific encounters over the course of her career in advertising and similar experiences shared anonymously by other women in the industry.

The exposé has since been followed up by an unyielding declaration that promises a reckoning that will not only hold abusers accountable, but will also escalate harmful incidents beyond the confines of individual agencies.

Zoe Scaman, founder of U.K.-based strategy firm Bodacious, joins us on this episode of “Yeah, That’s Probably an Ad” to discuss her powerful piece, the industry’s response to it and the building blocks necessary to chart a productive path forward.

Jun 28, 2021

After a long (and unusual) week on the virtual Croisette, David Griner and Shannon Miller are joined by AgencySpy editor Kyle O’Brien and ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live.

Jun 21, 2021

This week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch.

Jun 14, 2021

It’s advertising award season and we have all the info on this year’s big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&ADThe One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’ and ‘Elevate: Experiential and Creativity’ events.

Jun 7, 2021

Each year at Adweek, we select our Creative 100—a celebration of today's most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year’s list offers a topical array of names you should know.

This week on 'Yeah, That's Probably an Ad,' we're joined by streaming editor Kelsey Sutton, creative editor Shannon Miller, and Europe bureau chief Stephen Lepitak to chat about some of the big names on the list.

May 24, 2021

Dallas Taylor is on a personal mission: a mission to shatter the notion that people must self-identify as “audiophiles” in order to better understand and appreciate the wonderful world of sound that surrounds them. As a sound designer and creative director at Defacto Sound, Taylor leads high-profile projects on blockbuster movie trailers and advertising campaigns, but since October 2016, he has been producing and hosting the podcast Twenty Thousand Hertz where he explores the world’s most recognizable and interesting sounds.

On this episode of Yeah, That’s Probably an Ad, host David Griner sits down with Taylor to discuss some of the most iconic sonic brands, what makes a sonic identity good (and bad) and Taylor’s goal to make the world of sound more accessible and approachable to all.

May 17, 2021

David Griner and Ko Im are joined by Facebook's Global Head of Social Marketing Eric Toda and LAAUNCH.org co-founder Norman Chen to discuss their recently released STAATUS Index - a comprehensive assessment of attitudes and stereotypes towards Asian Americans in the U.S.

May 10, 2021

David Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the marketing industry’s top 30 CMO's. Plus, a conversation about the uncertain future of Clubhouse with Platforms Reporter Scott Nover.

May 3, 2021

As we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with Scott to chat about his creative process and inspiration and shares what she learned on this episode of the podcast.

Plus, a conversation with Social Media Week founder and Adweek chief innovation officer Toby Daniels about the changes he's seen in the industry since founding Social Media Week in 2009.

Apr 26, 2021

On this episode of 'Yeah, That's Probably an Ad' Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals. Elle and Ko discuss the unique stresses of working in a creative industry, building creative confidence, and guide you through a short meditation that you can turn to in moments of stress.

Apr 16, 2021

At prime time on Sunday night, April 18, an hour-long special designed to relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names, including Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci and more, to get out the critical message. With the help of these and other actors, athletes, musicians, healthcare workers, national political figures and more, the special aims to encourage Americans to get the Covid vaccine, as well as dispel misinformation surrounding the vaccine.

'Yeah, That's Probably an Ad' host Ko Im sat down with Walgreens CMO Pat McLean and ATTN: co-founder Matthew Segal to discuss the upcoming special, what we can expect, and how events like this have influenced public perception in the past.

Apr 14, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Tony Effik, founder of Black and Brilliant, about the true meaning of being an ally to your BIPOC colleagues.

Apr 12, 2021

David Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and why so many celebrities are getting involved in the spirits category.

Apr 7, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode of Beyond the Pledge, R/GA's VP, Global Executive Director, Culture & Operation Jai Tedeschi sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons Global CEO of R/GA to discuss the importance of data transparency when it comes to creating a path towards an anti-racist culture.

Apr 5, 2021

Host Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick Gardner to discuss the constantly increasing importance of sustainability in brand and performance marketing, and some of the brands that are paving the way. Plus, a conversation about Adweek’s Sustainability Council and Sustainability Stars list.

Mar 31, 2021

'Beyond the Pledge' is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

Months after the world’s racial reckoning and subsequent diversity efforts, recent research shows employees with diverse backgrounds are struggling the most during COVID

And while most organizations are aware of the issues faced by diverse groups, it’s through listening that the most effective EDI strategies can be forged to create a true sense of belonging for marginalized employees during office shutdowns and remote work.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Performance ReNEW Founder and President Natasha Bowman about the pandemic’s impact on how we work. Tedeschi and Bowman share how individuals and organizations can create a sense of belonging for employees of all backgrounds, from getting comfortable with pointing out inequities and establishing brave spaces, to holding leaders accountable.

Mar 29, 2021

On this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor David Griner is joined by our growing international creative coverage team to discuss worldwide trends in creativity and some of the campaigns that have made waves in the industry.

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