What will return to normal , in the market and in the marketplace?
CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values.
When thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future.
How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots?
Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy.
Marketing and social media manager Julian Gamboa joins hosts Ko Im and David Griner to discuss the ways brands responded on social media this year.
The Adweek team revisits our favorite ads, campaigns, marketing stunts and more in a year unlike any other. You can find all of Adweek's 25 Best Ads of 2020 on Adweek.com.
It's time to reveal Adweek's Agencies of the Year. In this week's episode, editors David Griner, Minda Smiley and Doug Zanger talk through this year's honorees in the categories of U.S., Global, Breakthrough and International.
How are female marketers perceived as, by both men and women?
Special guests Steph Beran Sanderson, Charlene Coughlin and Kelly Byrd honestly discuss what it's like to be seen as peppy, aggressive and difficult—and what it takes to break those stereotypes in a way that advances the industry, together.
Senior editor Terry Stanley joins David Griner and Ko Im to talk about national chains going plant-based and her profile of Naomi Osaka in the issue of Adweek's Most Powerful Women in Sports.
Looking back on the weeklong ordeal of the 2020 presidential vote, the Adweek team looks at how platforms like Twitter pushed back on Trump's claims of voter fraud. We also walk through what an important week it was for legalizing cannabis and even psychedelics. Could shrooms be the next mainstream, branded product category?
Will Christmas be jolly with a virtual Santa? How will Black Friday and holiday shopping fare?
Senior reporter Lisa Lacy talks about all things Amazon, Walmart and how consumer behavior has changed.
"Linear television is far from dead right now."
TV Newser editor A.J. Katz talks about ratings going through the roof, the presidential debates and what else to expect in an incredibly busy election year.
It's our 200th episode, so we're taking a break from news to field questions from our listeners. Adweek editors Stephanie Paterik, Ko Im, Jess Zafarris and David Griner cover topics ranging from our jobs and lives to our favorite books of 2020 and what kind of agencies we'd open. Huge thanks to all who submitted questions! Reach out anytime at firstname.lastname@example.org
Stan Richards has removed himself from The Richards Group, the agency he founded and still owns 100%. The departure ends a chaotic vortex of a week that saw many of the agency's key clients terminate their relationships with the agency over Richards' comment that a campaign was "too Black." What happened, and what's next for the storied agency? Adweek's agencies coverage team walks you through this unprecedented story.
It was the skateboard meme that swept us away.
Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed.
They also recap the social hits and misses of the vice presidential debate.
What does it take to grow in 2020?
The Chicago agency's Managing partner Megan Lally joins co-host Ko Im and agencies reporter Minda Smiley to talk about how great relationships help foster creativity.
Adweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa about Latinx Heritage Month.
Ryan Reynolds, Adweek's Brand Visionary for 2020, joins David Griner for a conversation on what he's learned on his path to becoming a marketing powerhouse. Interviewed on the virtual stage at Brandweek Masters Live, Reynolds describes his role in creation of ads for Aviation Gin, Mint Mobile and more—along with what he thinks non-celebrity marketers can learn from his successes.
Sponsor: Meet the Snapchat Generation and learn more about them by visiting Snapchat.com/generation
As many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity.
TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch.
The groundwork for deeper discussion on social injustice has been laid, thanks the the #BlackLivesMatter movement, believed to be the largest in global history.
David Griner and Ko Im speak with cover writer, contributor and pop culture enthusiast Shannon Miller on interviewing the three co-founders behind #BLM (they are honored on our cover as this year's Beacon Award winner)—and what consumers are looking for in brands in 2020, and beyond.
Gen Z is the digital, creator, activist generation. What do brands need to do to reach them?
Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.
As agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents.
The award-winning DJ and record producer has stayed creative during the pandemic. He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. What's still in store for fan engagement?
What is it like to be young and influential in 2020?
New York Times technology reporter Taylor Lorenz joins us to talk about this year's Young Influentials (spoiler alert: Taylor also made the cut), the toxicity on social media platforms and more.
In recent days, social video platform TikTok went from being a place for short-form comedy and dance to being a political lightning rod threatened with a "ban" in the U.S. Adweek platforms reporter Scott Nover joins us to talk about how the app ended up in Donald Trump's crosshairs and what might happen next.