180 of advertising's top female leaders have launched an extension of the Time's Up movement aimed at the agency world. This week, we talk about the initiative and also bid a fond farewell to our longtime co-host and creative editor, Tim Nudd. Could you do better in our surprise advertising quiz than Tim does? One way to find out. Before his exit, Tim also takes us behind the scenes of Apple HomePod's amazingly choreographed ad from Spike Jonze and dancer FKA twigs.
Why do creative powerhouse relationships go sour? Have we reached Peak Meal Kit? What was actually worth seeing at SXSW? These and more questions—including "How can rapping about Sprite get me a job?"—will be answered in this week's episode of the Adweek podcast.
Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage with strangers to hopping in the Batmobile, here's what got our attention at SXSW.
Before plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs.
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more.
Like Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.
Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | 25:55: What HQ can teach us about marketing and media