It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about. We recap the big winners, trends and takeaways from advertising's most high-profile creative festival.
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.
Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.
We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us behind the scenes to learn how music is interwoven into ads in ways many of us likely take for granted. Learn the story behind award-winning global work for Nike and more.
For our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam.
We're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to.
Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.
Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan.
Sponsor: This week's episode is brought to you by WE tv. Find out what WE tv can do for you and your brand.
Roseanne's out of a job, and Samantha Bee is losing advertisers over her use of the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the stories behind these stories. We also discuss Coke's first alcoholic product, Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory AND Toronto's creative and tech renaissance.