Veteran marketing pros may remember Brandweek as Adweek's former sister publication, which was combined with Adweek several years back. Now it's back—as both an event and a print magazine. To talk about both, we've got Adweek Brand Marketing Editor Kristina Monllos and her colleague on the brand marketing beat, Katie Richards. We'll give you a sneak peek at the highlights of this week's Brandweek event, and in addition, we'll talk about some leadership shifts at Wieden + Kennedy and the week's best ad (a Bigfoot-themed political ad you won't want to miss).
Sponsor: This episode is brought to you by StackAdapt, the No. 1 programmatic native advertising platform with the right tools for navigating the complexities of digital media. StackAdapt offers real-time forecasting, hyper-granular reporting and more. Visit StackAdapt.com to learn more.
We recently reached the 100-episode mark, so we're celebrating the milestone by pausing to take questions from listeners. Adweek editors David Griner, Aneya Fernando and Doug Zanger field questions on launching your career, getting into podcasting, multicultural marketing, Nike parody ads and much, much more.
Missed the call for questions? You can still send yours to firstname.lastname@example.org and we'll try to answer them on an upcoming show.
This week, we look at this year's picks for Adweek's annual Media Plan of the Year winners, celebrating innovative ways of getting the word out. We also talk about KFC's newest marketing oddity, HBO's Insecure-inspired music festival and this week's ads worth watching.
Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.
Love it or hate it, there's no denying that Nike's Colin Kaepernick ad has dominated the national discussion in a way that's likely unparalleled in modern ad history. This week, we talk about how Wieden + Kennedy's work featuring the polarizing Kaepernick has sparked praise, protest and more than one Donald Trump tweet.
We also look at the week's Ads Worth Watching and discuss Adweek's picks for the Rising Brand Stars of Washington, D.C.
Sponsor: This episode is brought to you by StackAdapt. Hundreds of agencies and marketers build their programmatic and native advertising offerings with StackAdapt. Read their success stories at StackAdapt.com.
This week we're talking about whether post-merger AT&T is growing to the point where it can put a dent in the duopoly of Facebook and Google. We also discuss how to get Domino's to fill your town's potholes, and we go over three of the week's best ads.
Sponsor: This week's episode is brought to you by StackAdapt. Brand safety remains a challenge in programmatic advertising. Marketers choose StackAdapt for their whitelist approach to ad inventory and their promise of delivering relevant ads to real people in a brand-
safe environment. Visit StackAdapt.com to learn more.