This week we look at the winners of the first Adweek Experiential Awards and what trends we expect to see at this year's NewFronts digital content pitches.
Our panel is:
• James Cooper, Adweek Editorial Director
• Sara Jerde, Adweek Digital Media Reporter
• David Griner, Adweek Creative and Innovation Editor
• Doug Zanger, Adweek Senior Editor
A spoiler-free discussion of how brands are embracing Game of Thrones, along with a detailed look at Disney's game-changing streaming service. And we hear the evil laugh of a long-lost friend.
Host David Griner is joined by Adweek digital media reporter Sara Jerde.
Sponsor: Adweek's Elevate: Creativity event, May 1 in NYC — Learn from the brightest minds in creative marketing today. Adweek.com/Elevate, promo code PODCAST
If you're not already facing streaming subscription overload, you will be soon, with Disney's service on the way. So will ad-supported (ie free) services gain ground in the months and years to come as consumers tire of monthly fees? Our panel of TV and digital media experts looks at these topics in more as we catch up on the state of streaming.
This week's panel:
• Sara Jerde, Adweek Digital Media Reporter
• Jason Lynch, Adweek TV/Media Editor
• David Griner, Adweek Creative and Innovation Editor
Our theme music is by Home.
Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees
The trend of consultancies buying agencies just went into overdrive as Accenture Interactive announced it will purchase Droga5. In this bonus episode, we talk about Droga5's history and creative work, along with the messages this purchase might send to the marketing world.
On this bonus podcast panel:
• David Griner, Adweek Creative and Innovation Editor
• Lindsay Rittenhouse, Adweek Agencies Reporter
• Doug Zanger, Adweek Senior Editor
Our theme music is by home. This episode was produced by Aneya Fernando and edited by Lane McGiboney with production assistance by Josh Rios.
This week, we look at Apple's recently announced plans for TV streaming, magazine subscriptions and more. We also dig into the factors behind the failed Kraft Heinz megamerger and what the rest of the brand marketing world can learn from it.
This week's panel is:
• Josh Rios, Adweek video producer/editor and guest host
• Sara Jerde, Adweek digital media reporter
• Patrick Coffee, Adweek Senior Editor
• Diana Pearl, Adweek Brand Marketing Reporter