Info

Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
RSS Feed
Yeah, That's Probably an Ad
2020
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: 2020
Jun 30, 2020

The Stop Hate for Profit boycott effort aimed at Facebook has gained tremendous steam in recent days, with some of the world's largest marketers (Coca-Cola, Unilever and more) joining in. To catch us up on how all this snowballed, Adweek platforms reporter Scott Nover joins host David Griner to talk through who's involved, what they want and what it means for the larger social media landscape. 

Jun 29, 2020

Through the pandemic, we've seen companies shutter stores or go bankrupt. But with shopping numbers climbing back this spring with ecommerce on the rise, how will Amazon's summer sale do?

Co-hosts David Griner and Ko Im check in on the state of retail, online and otherwise with senior reporter Lisa Lacy and retail reporter Richard Collings.

 

Jun 22, 2020

Adweek's Doug Zanger and Mary Emily O'Hara from D&I TBD introduce Adweek's first Pride Stars honorees from agencies to culture makers pushing LGBTQ visibility forward.

Mary talks to Pride Star Asad Dhunna from The Unmistakables in the U.K. and Zanger speaks with Lincoln Stephens behind The Marcus Graham Project about the dialogue we're seeing now in the U.S. 

They also look at why racially insensitive brands such as Aunt Jemima are finally being retired.

Jun 15, 2020

Principal Bennett D. Bennett and strategist Nathan Young are this week's guests co-hosts. 

They are behind the urgent call of action to agencies on the diversity & inclusion front—and take us behind the scenes of the letter from 600 professionals to leadership coming to fruition, and what traction they hope to see.  

Jun 8, 2020

Co-hosts David Griner and Ko Im talk to Creative 100 honorees Roni Castor and Anthony O'Neill from Goodby Silverstein & Partners—where they are associate creative directors who put together a personal and powerful "Not a Gun" campaign (they're also a part of GS&P Voices, a diversity and inclusion initiative at the agency). They keep it real about how they're coping.

Plus, here a special snippet of D&I TBD hosted by Mixed Company.  

Jun 1, 2020

President Trump's feud with Twitter escalated quickly last week, and now he's calling for a regulatory crackdown on social networks. Adweek platforms reporter Scott Nover, TV Newser editor AJ Katz join Adweek's David Griner and Jess Zafarris to discuss where this conflict could be headed.

May 26, 2020

It's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic. 

We speak with several industry leaders about their own experiences and what needs to be done going forward. Listen to Judy Lee of Pinterest, Michelle Lee of Allure and Bing Chen of Goldhouse.

May 18, 2020

As consumers, we're not hitting subscription fatigue; in fact, we keep a heavy appetite for programming. In this week's episode, streaming editor Kelsey Sutton tells us there's room for multiple winners in the streaming wars. The question now is: how to keep viewers for the long-term?

Plus, Stacey Bendet, CEO and creative director of Alice + Olivia, shares how she's trying to keep up with the demand after selling out of 100,000 masks in 10 days and how she accelerated the launch of Creatively, a new jobs platform to hire for the current climate

May 11, 2020

TL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry. 

And several brands are also turning to puzzles as pastimes become current again. 

Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about agencies and mental health in time of crisis.

May 4, 2020

David Griner talks about how a bookstore ramped up site visits by turning into travel inspiration with new community editor Ko Im. 

Agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses. 

And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his quarantine collaboration YouTube project. 

Apr 27, 2020

Senior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv. 

Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity.

And congrats again to co-host David Griner for winning a Shorty Award for the AI-led Super Bowl bot! 

Apr 20, 2020

When every day feels like Groundhog Day, how are we engaging with our audience? 

Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art.

Apr 13, 2020

Streaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season. 

Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media.

Apr 5, 2020

Cannes is canceled, but diversity efforts go on as mentorships evolve.

D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to celebrate the Champions in our latest issue and discuss creative ways to connect. 

Mar 30, 2020

Adweek's staff and listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture. 

Mar 23, 2020

Burdette talked about the amazing female photographers Adweek has worked with so far this year on its many print magazine covers and how to create a new normal by consciously choosing women and, in particular, women of color to work with for these projects. She also touched on how the freelance world is being rocked by coronavirus as businesses put pending projects on pause. Zafarris noted where the conversations on social media are taking us in this time and how a trend toward remote working might actually create a more equal space for women since we’re literally all confined to the same playing virtual playing field moving forward.

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music and Stitcher

Mar 18, 2020

Seth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age.

Mar 15, 2020

SXSW? Canceled. Cannes? TBD. 

Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus. 

Mar 12, 2020

"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado.

He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign. 

Mar 9, 2020

How is coronavirus affecting all corners of the media, advertising and marketing industries? 

Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic. 

And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman.

Mar 2, 2020

"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie Alcantara.

Ann Marie sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square. 

Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience. 

Feb 24, 2020

The moldy whopper campaign had everyone talking. The triple agency-led fuzzy, greyed Whopper broke all the rules. Could it sweep the awards circuit?

Plus, agencies reporters Minda Smiley and Erik Oster join the podcast with hosts David Griner and Ko Im to discuss the U.S. and global agencies of year: moviemaker UM and comeback agency OMD, respectively.

And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year joins us in the studio.

Feb 17, 2020

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation.

We were joined by Quiet Storm founder Trevor Robinson to talk about an article he wrote for us last year—one of the most popular Voice articles we’ve ever published!—looking at a rundown of racism in the advertising industry; marketer and author Frederick Joseph, who had also written an article for us in one of last year’s February print issues on how to make diversity efforts more inclusive; associate professor Monique Bell, who wrote about how diversity needs to begin in the classroom for marketers; and Adrianne C. Smith, the first global director of inclusion and diversity, and Judy Jackson, the first global head of culture, both at WPP on an upcoming print piece they wrote about how to deliver authentic work for black consumers.

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music and Stitcher or stream the newest episode right here

Feb 10, 2020

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”

He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating as well as "Diverse Editions," a joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month, which got pulled very quickly.

Feb 3, 2020

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots.

Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app. 

1 2 Next »