On this International Women's Day themed episode of 'Yeah, That's Probably an Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss International Women's Day through the lens of marketing.
This week, as we head into Adweek’s third-annual Challenger Brands Summit, we look at some of the notable speakers and sessions attendees will see on the virtual main stage.
Adweek senior editor T.L. Stanley joins co-hosts David Griner and Ko Im to discuss headline speakers like Jeniffer Garner and Nicole Richie—and challenger brands like Bombas, Peloton, Tushy and more.
How do you drive equity, a sense of belonging and cultural transformation?
Jason Rosario, chief DEI BBDO, Gabby Royal, director of diversity and inclusion at Abercrombie & Fitch and Jasmine Cruz, head of marketing and brand strategy at InHerShoesMovement join community editor Adweek to talk about model behavior, common missteps and how to look in the mirror as vocal change agents.
David Griner shares his top 10 Big Game ads. Ko Im, Nicole Ortiz and Jameson Fleming from Adweek share their sweet spots, the ones that made that laugh and the ones that were kind of cringeworthy.
Who's taking a chance? Who's toning it down?
International editor David Griner and community editor Ko Im are joined by CPG reporter Paul Hiebert and breaking news reporter Katie Lundstrom to talk about standards and nostalgia with big brands and first-time advertisers in the Super Bowl.
Joining Dry January in the calendar of one-month movements aimed at self improvement is Veganuary. With more than 80,000 Americans signed up this year (and 500,000+ worldwide), Veganuary encourages you to do your best to ditch meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into how Veganuary got so much global (and brand-supported) momentum so quickly.
What will return to normal , in the market and in the marketplace?
CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values.
When thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future.
How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots?
Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy.