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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Yeah, That's Probably an Ad
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Now displaying: 2021
May 10, 2021

David Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the marketing industry’s top 30 CMO's. Plus, a conversation about the uncertain future of Clubhouse with Platforms Reporter Scott Nover.

May 3, 2021

As we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with Scott to chat about his creative process and inspiration and shares what she learned on this episode of the podcast.

Plus, a conversation with Social Media Week founder and Adweek chief innovation officer Toby Daniels about the changes he's seen in the industry since founding Social Media Week in 2009.

Apr 26, 2021

On this episode of 'Yeah, That's Probably an Ad' Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals. Elle and Ko discuss the unique stresses of working in a creative industry, building creative confidence, and guide you through a short meditation that you can turn to in moments of stress.

Apr 16, 2021

At prime time on Sunday night, April 18, an hour-long special designed to relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names, including Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci and more, to get out the critical message. With the help of these and other actors, athletes, musicians, healthcare workers, national political figures and more, the special aims to encourage Americans to get the Covid vaccine, as well as dispel misinformation surrounding the vaccine.

'Yeah, That's Probably an Ad' host Ko Im sat down with Walgreens CMO Pat McLean and ATTN: co-founder Matthew Segal to discuss the upcoming special, what we can expect, and how events like this have influenced public perception in the past.

Apr 14, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Tony Effik, founder of Black and Brilliant, about the true meaning of being an ally to your BIPOC colleagues.

Apr 12, 2021

David Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and why so many celebrities are getting involved in the spirits category.

Apr 7, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode of Beyond the Pledge, R/GA's VP, Global Executive Director, Culture & Operation Jai Tedeschi sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons Global CEO of R/GA to discuss the importance of data transparency when it comes to creating a path towards an anti-racist culture.

Apr 5, 2021

Host Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick Gardner to discuss the constantly increasing importance of sustainability in brand and performance marketing, and some of the brands that are paving the way. Plus, a conversation about Adweek’s Sustainability Council and Sustainability Stars list.

Mar 31, 2021

'Beyond the Pledge' is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

Months after the world’s racial reckoning and subsequent diversity efforts, recent research shows employees with diverse backgrounds are struggling the most during COVID

And while most organizations are aware of the issues faced by diverse groups, it’s through listening that the most effective EDI strategies can be forged to create a true sense of belonging for marginalized employees during office shutdowns and remote work.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Performance ReNEW Founder and President Natasha Bowman about the pandemic’s impact on how we work. Tedeschi and Bowman share how individuals and organizations can create a sense of belonging for employees of all backgrounds, from getting comfortable with pointing out inequities and establishing brave spaces, to holding leaders accountable.

Mar 29, 2021

On this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor David Griner is joined by our growing international creative coverage team to discuss worldwide trends in creativity and some of the campaigns that have made waves in the industry.

Mar 24, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

To kick off the series, R/GA's VP, Global Executive Director, Culture & Operation, Jai Tedeschi chats with The 4A’s EVP, Talent Equity Inclusion Simon Fenwick about the importance of prioritizing equity in the workplace. They discuss how the 4A’s and R/GA are creating more equitable workplaces, and identify some of the organizational and operational systems companies must adopt to achieve lasting racial equity.

Mar 22, 2021

What exactly is performance marketing? How has it evolved? And who are some of the big winners of this year’s Adweek Performance Marketing Awards? Adweek’s interim brand and performance marketing editor David Kaplan joins us to discuss performance marketing.

Mar 15, 2021

After a whole year of lockdown, we're looking back on all things — personal and professional — that the Covid-19 pandemic has touched, and its impact on the marketing industry.

Mar 8, 2021

On this International Women's Day themed episode of 'Yeah, That's Probably an Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss International Women's Day through the lens of marketing.

Mar 1, 2021
How have consumer's shopping habits changed and what are publishers and retailers doing to prepare themselves for a constantly evolving future? David Griner and Ko Im are joined by Adweek's commerce editor Lisa Lacy and media editor Lucinda Southern to examine the trends that are shaping the intersection of media and commerce.
 
Feb 22, 2021

This week, as we head into Adweek’s third-annual Challenger Brands Summit, we look at some of the notable speakers and sessions attendees will see on the virtual main stage. 

Adweek senior editor T.L. Stanley joins co-hosts David Griner and Ko Im to discuss headline speakers like Jeniffer Garner and Nicole Richie—and challenger brands like Bombas, Peloton, Tushy and more.

Feb 15, 2021

How do you drive equity, a sense of belonging and cultural transformation?

Jason Rosario, chief DEI BBDO, Gabby Royal, director of diversity and inclusion at Abercrombie & Fitch and Jasmine Cruz, head of marketing and brand strategy at InHerShoesMovement join community editor Adweek to talk about model behavior, common missteps and how to look in the mirror as vocal change agents.  

Feb 8, 2021

David Griner shares his top 10 Big Game ads. Ko Im, Nicole Ortiz and Jameson Fleming from Adweek share their sweet spots, the ones that made that laugh and the ones that were kind of cringeworthy. 

Feb 1, 2021

Who's taking a chance? Who's toning it down? 

International editor David Griner and community editor Ko Im are joined by CPG reporter Paul Hiebert and breaking news reporter Katie Lundstrom to talk about standards and nostalgia with big brands and first-time advertisers in the Super Bowl. 

Jan 25, 2021

Joining Dry January in the calendar of one-month movements aimed at self improvement is Veganuary. With more than 80,000 Americans signed up  this year (and 500,000+ worldwide), Veganuary encourages you to do your best to ditch meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into how Veganuary got so much global (and brand-supported) momentum so quickly.

Jan 18, 2021

What will return to normal , in the market and in the marketplace?

CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values. 

Jan 8, 2021

When thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future.

Jan 4, 2021

How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots? 

Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy. 

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