Joining Dry January in the calendar of one-month movements aimed at self improvement is Veganuary. With more than 80,000 Americans signed up  this year (and 500,000+ worldwide), Veganuary encourages you to do your best to ditch meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into how Veganuary got so much global (and brand-supported) momentum so quickly.

What will return to normal , in the market and in the marketplace?

CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values. 

When thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future.

How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots? 

Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy.