This week on Yeah, That's Probably an Ad, we’re chatting about Adweek's Young Influentials list. Co-hosts David Griner and Shannon Miller are joined by Digital Editors Chloé Gold & Colin Daniels to discuss this year’s class of 24 standout honorees from media, marketing, tech, entertainment who are using their influence to change the way we think about branding.
Check out the full list here.
Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times.
Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world.
On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie Archer, Executive Creative Director, SS+K to discuss how it only took a matter of days to pitch, produce, distribute, and find success.
Read Stephen's full story here.
In celebration of our 250th episode, we decided to put our advertising knowledge to the test and try to answer each other's impossible ad trivia.
In what year was the contemporary definition of 'marketing' written in dictionaries? What year was the first full-service U.S. ad agency founded? Who was the first celebrity to play Col. Sanders in a KFC spot? Find out the answers to these questions and much more!
Well, it's official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta's newfound mission, and the future of virtual communities.
Immediately following the conversation is the first episode of Adweek's Metaverse Marketing podcast hosted by Cathy Hackl, which takes listeners on a journey into the future and prepares marketers to master the metaverse.