Ryan Reynolds, Adweek's Brand Visionary for 2020, joins David Griner for a conversation on what he's learned on his path to becoming a marketing powerhouse. Interviewed on the virtual stage at Brandweek Masters Live, Reynolds describes his role in creation of ads for Aviation Gin, Mint Mobile and more—along with what he thinks non-celebrity marketers can learn from his successes.
Sponsor: Meet the Snapchat Generation and learn more about them by visiting Snapchat.com/generation
As many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity.
TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch.
The groundwork for deeper discussion on social injustice has been laid, thanks the the #BlackLivesMatter movement, believed to be the largest in global history.
David Griner and Ko Im speak with cover writer, contributor and pop culture enthusiast Shannon Miller on interviewing the three co-founders behind #BLM (they are honored on our cover as this year's Beacon Award winner)—and what consumers are looking for in brands in 2020, and beyond.
Gen Z is the digital, creator, activist generation. What do brands need to do to reach them?
Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.
As agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents.
The award-winning DJ and record producer has stayed creative during the pandemic. He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. What's still in store for fan engagement?
What is it like to be young and influential in 2020?
New York Times technology reporter Taylor Lorenz joins us to talk about this year's Young Influentials (spoiler alert: Taylor also made the cut), the toxicity on social media platforms and more.
In recent days, social video platform TikTok went from being a place for short-form comedy and dance to being a political lightning rod threatened with a "ban" in the U.S. Adweek platforms reporter Scott Nover joins us to talk about how the app ended up in Donald Trump's crosshairs and what might happen next.
Professors Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about the gap in marketing education as highlighted by the Covid-19 crisis.
They discuss what the past semester has been like from a teaching standpoint, and how higher education can change to serve emerging marketers.
How do you get on or stay on a bucket list?
Even under quarantine, tourism bureaus are still putting out spots for future flyers. Ko Im and travel reporter Ryan Barwick review the effectiveness of travel ads for New York, Iceland and more.
Plus, more on the future of culture within and around our communities with Team Epiphany.
Community editor Ko Im is joined by Heide Palermo, senior director of brand community at Adweek. They discuss this year's Women Trailblazers, including Gabrielle Union, Padma Lakshi and Minjae Ormes—and their proud moments, heart-led leadership and brand purpose.
Plus, Adweek Academic Council member Jo Scholz reviews some great, recent examples of AR providing memorable experiences.
The Stop Hate for Profit boycott effort aimed at Facebook has gained tremendous steam in recent days, with some of the world's largest marketers (Coca-Cola, Unilever and more) joining in. To catch us up on how all this snowballed, Adweek platforms reporter Scott Nover joins host David Griner to talk through who's involved, what they want and what it means for the larger social media landscape.
Co-hosts David Griner and Ko Im check in on the state of retail, online and otherwise with senior reporter Lisa Lacy and retail reporter Richard Collings.
Mary talks to Pride Star Asad Dhunna from The Unmistakables in the U.K. and Zanger speaks with Lincoln Stephens behind The Marcus Graham Project about the dialogue we're seeing now in the U.S.
They also look at why racially insensitive brands such as Aunt Jemima are finally being retired.
They are behind the urgent call of action to agencies on the diversity & inclusion front—and take us behind the scenes of the letter from 600 professionals to leadership coming to fruition, and what traction they hope to see.
Co-hosts David Griner and Ko Im talk to Creative 100 honorees Roni Castor and Anthony O'Neill from Goodby Silverstein & Partners—where they are associate creative directors who put together a personal and powerful "Not a Gun" campaign (they're also a part of GS&P Voices, a diversity and inclusion initiative at the agency). They keep it real about how they're coping.
Plus, here a special snippet of D&I TBD hosted by Mixed Company.
President Trump's feud with Twitter escalated quickly last week, and now he's calling for a regulatory crackdown on social networks. Adweek platforms reporter Scott Nover, TV Newser editor AJ Katz join Adweek's David Griner and Jess Zafarris to discuss where this conflict could be headed.
It's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic.
We speak with several industry leaders about their own experiences and what needs to be done going forward. Listen to Judy Lee of Pinterest, Michelle Lee of Allure and Bing Chen of Goldhouse.
As consumers, we're not hitting subscription fatigue; in fact, we keep a heavy appetite for programming. In this week's episode, streaming editor Kelsey Sutton tells us there's room for multiple winners in the streaming wars. The question now is: how to keep viewers for the long-term?
Plus, Stacey Bendet, CEO and creative director of Alice + Olivia, shares how she's trying to keep up with the demand after selling out of 100,000 masks in 10 days and how she accelerated the launch of Creatively, a new jobs platform to hire for the current climate.
TL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry.
And several brands are also turning to puzzles as pastimes become current again.
Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about agencies and mental health in time of crisis.
David Griner talks about how a bookstore ramped up site visits by turning into travel inspiration with new community editor Ko Im.
Agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses.
And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his quarantine collaboration YouTube project.
Senior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv.
Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity.
And congrats again to co-host David Griner for winning a Shorty Award for the AI-led Super Bowl bot!
When every day feels like Groundhog Day, how are we engaging with our audience?
Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art.