It's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic.
We speak with several industry leaders about their own experiences and what needs to be done going forward. Listen to Judy Lee of Pinterest, Michelle Lee of Allure and Bing Chen of Goldhouse.
As consumers, we're not hitting subscription fatigue; in fact, we keep a heavy appetite for programming. In this week's episode, streaming editor Kelsey Sutton tells us there's room for multiple winners in the streaming wars. The question now is: how to keep viewers for the long-term?
Plus, Stacey Bendet, CEO and creative director of Alice + Olivia, shares how she's trying to keep up with the demand after selling out of 100,000 masks in 10 days and how she accelerated the launch of Creatively, a new jobs platform to hire for the current climate.
TL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry.
And several brands are also turning to puzzles as pastimes become current again.
Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about agencies and mental health in time of crisis.
David Griner talks about how a bookstore ramped up site visits by turning into travel inspiration with new community editor Ko Im.
Agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses.
And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his quarantine collaboration YouTube project.
Senior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv.
Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity.
And congrats again to co-host David Griner for winning a Shorty Award for the AI-led Super Bowl bot!
When every day feels like Groundhog Day, how are we engaging with our audience?
Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art.
Streaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season.
Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media.
Cannes is canceled, but diversity efforts go on as mentorships evolve.
D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to celebrate the Champions in our latest issue and discuss creative ways to connect.
Adweek's staff and listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture.
Seth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age.
SXSW? Canceled. Cannes? TBD.
Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus.
"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado.
He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign.
How is coronavirus affecting all corners of the media, advertising and marketing industries?
Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic.
And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman.
"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie Alcantara.
Ann Marie sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square.
Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience.
Plus, agencies reporters Minda Smiley and Erik Oster join the podcast with hosts David Griner and Ko Im to discuss the U.S. and global agencies of year: moviemaker UM and comeback agency OMD, respectively.
And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year joins us in the studio.
The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”
He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating as well as "Diverse Editions," a joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month, which got pulled very quickly.
What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots.
Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app.
In this bonus Super Bowl episode, Ko Im, co-host and departments editor, Adweek speaks with Cameron Smith, vp revenue strategy, GIPHY and Jason Musante, Global CCO, Huge. From Mountain Dew to Pantone, they discuss the most shared and talked about moments and what marketers should keep in mind for tentpole events—especially on social media.
VaynerMedia CEO Gary Vaynerchuk sits down with Adweek to talk about his agency's rapid rise from social media agency to Super Bowl powerhouse, with three national spots in this year's Big Game. VaynerMedia has made this year's ads for Planters, Sabra and Hard Rock. Vaynerchuck, a high-profile entrepreneur and public speaker, also discusses his polarizing presence in the ad industry.
Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge into the ground reverberated on social media this week. Some of us were shocked. Others laughed.
Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on this week's episode, breaking news reporter Katie Lundstrom joins us from Texas to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona Ryder visiting her namesake town for Squarespace.
And the CEO of Talkwalker talks about the buzziest online discussions leading up to the Big Game, and what to potentially expect on social media during the Super Bowl.
This week, we look back on the scream-inducing Game of Thrones x Budweiser Super Bowl 2019 spot (that was also last year's Adweek top ad of the year). Co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign. Lauren Ferreira and Jono Paull recall what it was like to brainstorm in the war room, be on set with the GoT show-runners and how they kept the head fake a big, fat secret.
Also we look at how brands like Apple and Nike are approaching Lunar New Year. ECD Vivian Yong joins us from Wieden + Kennedy Shanghai to discuss the inspiration behind the CNY ad and the intentional curation of taking an interesting insight and infusing it with competitive spirit.
On this week's podcast, creative and innovation editor David Griner is joined with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp. Diana predicts how brands will be making more of a statement. Patrick discusses how the @SuperBowlbot project came to life. Plus, listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a bit from grace.
On the first episode of the year, we discuss inclusion and diversity on all fronts: the podcast itself, at the Consumer Electronics Show. It's the first big opportunity to make a splash. Travel reporter Ryan Barwick joins us to talk about the sustainability messaging to kick off the year, and publishing editor Sara Jerde discusses how it's going to be an interesting landscape for publishers who will be connecting on the show floor. Plus, Jean Foster, svp of marketing and communications of the CTA talks about the trade organization's efforts to include sex tech and previews headliner Ivanka Trump.
You'll also learn how both host David Griner and Ko Im are approaching this year's resolutions.
On this year's final episode of Yeah, That's Probably an Ad, co-hosts David Griner and Nicole Ortiz speak with staff writer for agencies and AgencySpy editor Erik Oster about 2020 as a good year for independent agencies, TV editor Jason Lynch on some of the best shows to come and executive editor Stephanie Paterik on new ways to reach consumers as we peek ahead to our next Challenger Brand's roster of speakers (spoiler alert: chief marketers from the NFL).