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Yeah, That's Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.
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Now displaying: Page 2
Mar 9, 2020

How is coronavirus affecting all corners of the media, advertising and marketing industries? 

Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic. 

And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman.

Mar 2, 2020

"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie Alcantara.

Ann Marie sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square. 

Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience. 

Feb 24, 2020

The moldy whopper campaign had everyone talking. The triple agency-led fuzzy, greyed Whopper broke all the rules. Could it sweep the awards circuit?

Plus, agencies reporters Minda Smiley and Erik Oster join the podcast with hosts David Griner and Ko Im to discuss the U.S. and global agencies of year: moviemaker UM and comeback agency OMD, respectively.

And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year joins us in the studio.

Feb 17, 2020

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation.

We were joined by Quiet Storm founder Trevor Robinson to talk about an article he wrote for us last year—one of the most popular Voice articles we’ve ever published!—looking at a rundown of racism in the advertising industry; marketer and author Frederick Joseph, who had also written an article for us in one of last year’s February print issues on how to make diversity efforts more inclusive; associate professor Monique Bell, who wrote about how diversity needs to begin in the classroom for marketers; and Adrianne C. Smith, the first global director of inclusion and diversity, and Judy Jackson, the first global head of culture, both at WPP on an upcoming print piece they wrote about how to deliver authentic work for black consumers.

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music and Stitcher or stream the newest episode right here

Feb 10, 2020

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”

He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating as well as "Diverse Editions," a joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month, which got pulled very quickly.

Feb 3, 2020

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots.

Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app. 

Feb 3, 2020

In this bonus Super Bowl episode, Ko Im, co-host and departments editor, Adweek speaks with Cameron Smith, vp revenue strategy, GIPHY and Jason Musante, Global CCO, Huge. From Mountain Dew to Pantone, they discuss the most shared and talked about moments and what marketers should keep in mind for tentpole events—especially on social media. 

Jan 29, 2020

VaynerMedia CEO Gary Vaynerchuk sits down with Adweek to talk about his agency's rapid rise from social media agency to Super Bowl powerhouse, with three national spots in this year's Big Game. VaynerMedia has made this year's ads for Planters, Sabra and Hard Rock. Vaynerchuck, a high-profile entrepreneur and public speaker, also discusses his polarizing presence in the ad industry.

Jan 27, 2020

Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge into the ground reverberated on social media this week. Some of us were shocked. Others laughed.

Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on this week's episode, breaking news reporter Katie Lundstrom joins us from Texas to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona Ryder visiting her namesake town for Squarespace.

And the CEO of Talkwalker talks about the buzziest online discussions leading up to the Big Game, and what to potentially expect on social media during the Super Bowl.

 

Jan 20, 2020

This week, we look back on the scream-inducing Game of Thrones x Budweiser Super Bowl 2019 spot (that was also last year's Adweek top ad of the year). Co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign. Lauren Ferreira and Jono Paull recall what it was like to brainstorm in the war room, be on set with the GoT show-runners and how they kept the head fake a big, fat secret. 

Also we look at how brands like Apple and Nike are approaching Lunar New Year. ECD Vivian Yong joins us from Wieden + Kennedy Shanghai to discuss the inspiration behind the CNY ad and the intentional curation of taking an interesting insight and infusing it with competitive spirit.

Jan 12, 2020

We're on the road to Super Bowl—with 60-second ads and political ads to come. And fewer ads means more pressure for returning and new players to make a splash.

On this week's podcast, creative and innovation editor David Griner is joined with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp. Diana predicts how brands will be making more of a statement. Patrick discusses how the @SuperBowlbot project came to life. Plus, listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a bit from grace. 

Jan 6, 2020

On the first episode of the year, we discuss inclusion and diversity on all fronts: the podcast itself, at the Consumer Electronics Show. It's the first big opportunity to make a splash. Travel reporter Ryan Barwick joins us to talk about the sustainability messaging to kick off the year, and publishing editor Sara Jerde discusses how it's going to be an interesting landscape for publishers who will be connecting on the show floor. Plus, Jean Foster, svp of marketing and communications of the CTA talks about the trade organization's efforts to include sex tech and previews headliner Ivanka Trump.

You'll also learn how both host David Griner and Ko Im are approaching this year's resolutions.

Dec 29, 2019

On this year's final episode of Yeah, That's Probably an Ad, co-hosts David Griner and Nicole Ortiz speak with staff writer for agencies and AgencySpy editor Erik Oster about 2020 as a good year for independent agencies, TV editor Jason Lynch on some of the best shows to come and executive editor Stephanie Paterik on new ways to reach consumers as we peek ahead to our next Challenger Brand's roster of speakers (spoiler alert: chief marketers from the NFL).

Dec 15, 2019

We look back at the best spots of the year.

Co-hosts David Griner and Ko Im speak with agencies reporter Minda Smiley and video producer Josh Rios debate which Nike ad was better and share their other favorites from 2019.

 

Dec 7, 2019

You've probably seen it by now, the much-maligned Peloton ad. But what was it about that head-scratcher of a spot, what are the lessons learned and what might it mean for the brand? We discuss. 

Plus, Adweek's final issue of 2019 looks back at the last 4 decades as the magazine celebrates being 40 years bold. We also look ahead to the 2020s and beyond.

David Griner and Ko Im co-host and are joined by senior editor Robert Klara and Senior Art Director Dianna McDougall.

Dec 1, 2019

Go inside the process of selecting Adweek's 2019 Agencies of the Year with agency and creativity senior editor Doug Zanger, agencies reporter Minda Smiley and Adweek photo editor Kacy Burdette. Plus we're talking the latest and teariest holiday ads.

Nov 25, 2019

Anti-drug ad campaigns have been around for decades. From the Reagan era Just Say No campaign to the D.A.R.E. program we all remember from middle school. This week saw a new head scratcher of an ad from South Dakota titled 'Meth. We're On It.'

We talk about the meaning of the message with publishing editor Sara Jerde and emerging tech reporter Patrick Kulp. Plus, weighing in on this week's Adweek 50.

Nov 18, 2019

This week saw a number of new holiday ads many of them from the U.K. Take a listen to some of the best so far and a look at what's to come.

Plus, our Young Influential cover star Jay Shetty tells us why he's trying to make wisdom go viral and what drives his creativity. "Pressure is not based on judgement. Pressure is based on the desire to grow and to learn," he tells Adweek's Ko Im who is a guest on this week's podcast alongside Gen ZEOs podcast host Nick Gardner.

David Griner and Kimeko McCoy co-host.

Nov 10, 2019

This episode of Yeah, That's Probably an Ad was recorded in Palm Springs, Calif. as Brandweek 2019 was winding down last week. Adweek's executive editor Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter Ann-Marie Alcántara and video producer Nick Gardner recap the best insight and takeaways from brands ranging from Chipotle and Popeyes to Lufthansa, Hilton, JetBlue and many more.

Nov 3, 2019

It's a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political ads on Twitter are gone and it's that time of year again: Brand Genius.

With much of the Adweek staff covering our Brandweek event in Palm Springs this week, we take time to talk about our annual marquee honor: the Brand Genius awards, which is taking place during Brandweek. We chat about Brand Save honoree Stand Up to Cancer and our Brand Visionary Chrissy Teigen, about her other role as mayor of Twitter.

David Griner and Kimeko McCoy co-host this week's podcast and are joined by senior writer Diana Pearl and senior editor Robert Klara. Plus, analysis on Twitter's political ad ban from platforms reporter Shoshana Wodinsky.

Oct 27, 2019

On this week's episode of Yeah, That's Probably an Ad guest host agencies and creative senior editor Doug Zanger talks with retail reporter Ann-Marie Alcántara, senior art director Dianna McDougall and video producer Josh Rios about what to expect at Brandweek 2019. More than 500 marketers will descend on Palm Springs next week to find inspiration from brand leaders from Target, Disney, Airbnb, EA, Chipotle, Popeye's, Citi, Viacom, and many more. 

Plus, a conversation with Chris Gardner, best known for his rags to riches memoir Pursuit of Happyness which became a box office hit staring Will Smith.

Oct 21, 2019

On this week's episode we talk about who made the 2019 Adweek Hot List, and why. TV/Media editor Jason Lynch on the timelessness of Friends, publishing editor Sara Jerde on the hottest in publishing which includes The New York Times and Hearst, and community editor Nicole Ortiz reveals the hottest in digital including digital creator of the year Loren Gray.

David Griner hosts this week's episode.

Oct 12, 2019

Mentors can make your career. You, as a mentor, can make someone else's career. This week on the podcast we talk about the importance of mentors and a new program that will shape future brand marketing leaders. 

And it's almost that time of year, the selection of Adweek's Agency of the Year. Four of the judges are on this week's episode including hosts David Griner and Kimeko McCoy as well as agencies editor Doug Zanger and agencies reporter Minda Smiley. 

Plus, Deloitte Digital's Amelia Dunlop with a message on elevating the human experience. 

Oct 6, 2019

In the 17 years they've been producing daily web comics, married couple Drew Toothpaste and Natalie Dee have learned a lot about producing, sharing and making a living off digital content. We caught up with the artists behind Toothpaste for Dinner, Natalie Dee and Married to the Sea to learn about how they got started, how the digital world has changed around them and how they've managed to evolve on their own terms.

Sponsor: Comcast Spotlight helps brands put their message in front of the right audience on any device. Get started today at ComcastSpotlight.com/AdweekMedia

Sep 27, 2019

It's Hispanic Heritage Month but you might not know that if you're keeping an eye on brand marketing campaigns.

This week's guests say that's not necessarily a bad thing as more brands are supporting the community 365 days a year, not just for a set-aside few weeks. Adweek's community editor Nicole Ortiz hosts this special edition of Yeah, That's Probably An Ad, with guests: 

  • Isaac Mizrahi, COO of Alma 
  • Marina Filippelli, CCO of Orcì 
  • Ann-Marie Alcántara, Adweek retail reporter 
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