VaynerMedia CEO Gary Vaynerchuk sits down with Adweek to talk about his agency's rapid rise from social media agency to Super Bowl powerhouse, with three national spots in this year's Big Game. VaynerMedia has made this year's ads for Planters, Sabra and Hard Rock. Vaynerchuck, a high-profile entrepreneur and public speaker, also discusses his polarizing presence in the ad industry.
Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge into the ground reverberated on social media this week. Some of us were shocked. Others laughed.
Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on this week's episode, breaking news reporter Katie Lundstrom joins us from Texas to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona Ryder visiting her namesake town for Squarespace.
And the CEO of Talkwalker talks about the buzziest online discussions leading up to the Big Game, and what to potentially expect on social media during the Super Bowl.
This week, we look back on the scream-inducing Game of Thrones x Budweiser Super Bowl 2019 spot (that was also last year's Adweek top ad of the year). Co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign. Lauren Ferreira and Jono Paull recall what it was like to brainstorm in the war room, be on set with the GoT show-runners and how they kept the head fake a big, fat secret.
Also we look at how brands like Apple and Nike are approaching Lunar New Year. ECD Vivian Yong joins us from Wieden + Kennedy Shanghai to discuss the inspiration behind the CNY ad and the intentional curation of taking an interesting insight and infusing it with competitive spirit.
On this week's podcast, creative and innovation editor David Griner is joined with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp. Diana predicts how brands will be making more of a statement. Patrick discusses how the @SuperBowlbot project came to life. Plus, listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a bit from grace.
On the first episode of the year, we discuss inclusion and diversity on all fronts: the podcast itself, at the Consumer Electronics Show. It's the first big opportunity to make a splash. Travel reporter Ryan Barwick joins us to talk about the sustainability messaging to kick off the year, and publishing editor Sara Jerde discusses how it's going to be an interesting landscape for publishers who will be connecting on the show floor. Plus, Jean Foster, svp of marketing and communications of the CTA talks about the trade organization's efforts to include sex tech and previews headliner Ivanka Trump.
You'll also learn how both host David Griner and Ko Im are approaching this year's resolutions.
On this year's final episode of Yeah, That's Probably an Ad, co-hosts David Griner and Nicole Ortiz speak with staff writer for agencies and AgencySpy editor Erik Oster about 2020 as a good year for independent agencies, TV editor Jason Lynch on some of the best shows to come and executive editor Stephanie Paterik on new ways to reach consumers as we peek ahead to our next Challenger Brand's roster of speakers (spoiler alert: chief marketers from the NFL).
We look back at the best spots of the year.
Co-hosts David Griner and Ko Im speak with agencies reporter Minda Smiley and video producer Josh Rios debate which Nike ad was better and share their other favorites from 2019.
You've probably seen it by now, the much-maligned Peloton ad. But what was it about that head-scratcher of a spot, what are the lessons learned and what might it mean for the brand? We discuss.
Plus, Adweek's final issue of 2019 looks back at the last 4 decades as the magazine celebrates being 40 years bold. We also look ahead to the 2020s and beyond.
David Griner and Ko Im co-host and are joined by senior editor Robert Klara and Senior Art Director Dianna McDougall.
Go inside the process of selecting Adweek's 2019 Agencies of the Year with agency and creativity senior editor Doug Zanger, agencies reporter Minda Smiley and Adweek photo editor Kacy Burdette. Plus we're talking the latest and teariest holiday ads.
Anti-drug ad campaigns have been around for decades. From the Reagan era Just Say No campaign to the D.A.R.E. program we all remember from middle school. This week saw a new head scratcher of an ad from South Dakota titled 'Meth. We're On It.'
We talk about the meaning of the message with publishing editor Sara Jerde and emerging tech reporter Patrick Kulp. Plus, weighing in on this week's Adweek 50.
This week saw a number of new holiday ads many of them from the U.K. Take a listen to some of the best so far and a look at what's to come.
Plus, our Young Influential cover star Jay Shetty tells us why he's trying to make wisdom go viral and what drives his creativity. "Pressure is not based on judgement. Pressure is based on the desire to grow and to learn," he tells Adweek's Ko Im who is a guest on this week's podcast alongside Gen ZEOs podcast host Nick Gardner.
David Griner and Kimeko McCoy co-host.
This episode of Yeah, That's Probably an Ad was recorded in Palm Springs, Calif. as Brandweek 2019 was winding down last week. Adweek's executive editor Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter Ann-Marie Alcántara and video producer Nick Gardner recap the best insight and takeaways from brands ranging from Chipotle and Popeyes to Lufthansa, Hilton, JetBlue and many more.
It's a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political ads on Twitter are gone and it's that time of year again: Brand Genius.
With much of the Adweek staff covering our Brandweek event in Palm Springs this week, we take time to talk about our annual marquee honor: the Brand Genius awards, which is taking place during Brandweek. We chat about Brand Save honoree Stand Up to Cancer and our Brand Visionary Chrissy Teigen, about her other role as mayor of Twitter.
David Griner and Kimeko McCoy co-host this week's podcast and are joined by senior writer Diana Pearl and senior editor Robert Klara. Plus, analysis on Twitter's political ad ban from platforms reporter Shoshana Wodinsky.
On this week's episode of Yeah, That's Probably an Ad guest host agencies and creative senior editor Doug Zanger talks with retail reporter Ann-Marie Alcántara, senior art director Dianna McDougall and video producer Josh Rios about what to expect at Brandweek 2019. More than 500 marketers will descend on Palm Springs next week to find inspiration from brand leaders from Target, Disney, Airbnb, EA, Chipotle, Popeye's, Citi, Viacom, and many more.
Plus, a conversation with Chris Gardner, best known for his rags to riches memoir Pursuit of Happyness which became a box office hit staring Will Smith.
On this week's episode we talk about who made the 2019 Adweek Hot List, and why. TV/Media editor Jason Lynch on the timelessness of Friends, publishing editor Sara Jerde on the hottest in publishing which includes The New York Times and Hearst, and community editor Nicole Ortiz reveals the hottest in digital including digital creator of the year Loren Gray.
David Griner hosts this week's episode.
Mentors can make your career. You, as a mentor, can make someone else's career. This week on the podcast we talk about the importance of mentors and a new program that will shape future brand marketing leaders.
And it's almost that time of year, the selection of Adweek's Agency of the Year. Four of the judges are on this week's episode including hosts David Griner and Kimeko McCoy as well as agencies editor Doug Zanger and agencies reporter Minda Smiley.
Plus, Deloitte Digital's Amelia Dunlop with a message on elevating the human experience.
In the 17 years they've been producing daily web comics, married couple Drew Toothpaste and Natalie Dee have learned a lot about producing, sharing and making a living off digital content. We caught up with the artists behind Toothpaste for Dinner, Natalie Dee and Married to the Sea to learn about how they got started, how the digital world has changed around them and how they've managed to evolve on their own terms.
Sponsor: Comcast Spotlight helps brands put their message in front of the right audience on any device. Get started today at ComcastSpotlight.com/AdweekMedia
It's Hispanic Heritage Month but you might not know that if you're keeping an eye on brand marketing campaigns.
This week's guests say that's not necessarily a bad thing as more brands are supporting the community 365 days a year, not just for a set-aside few weeks. Adweek's community editor Nicole Ortiz hosts this special edition of Yeah, That's Probably An Ad, with guests:
This week we dive into Adweek's cover story, the 100 Fastest Growing Agencies. What sets these small and medium-sized agencies from their big counterparts?
Plus, Spotify targets the forgotten generation -- Gen X -- in an outdoor campaign aimed at children of the 80s and 90s.
David Griner hosts with guests Adweek Agencies editor Doug Zanger and Agencies reporter Minda Smiley.
Marketing chicken has take a whole new turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. We talk about why the brand has gone there.
We also delve into presidential candidates as brands and what that means to their campaigns. Plus, what Adweek has coming for this week's Covering Climate Now project.
David Griner hosts and is joined by media reporter Sara Jerde and chief of staff Jameson Fleming.
We review last week's big agency news including longtime TBWA creative Duncan Milner suing for wrongful termination, plus the talent battle brewing in Miami. Agencies editor Doug Zanger breaks it all down.
And Adweek's resident historian and senior editor for brands Robert Klara helps us celebrate Adweek's 40th anniversary.
David Griner and Kimeko McCoy co-host.
People love that chicken from Popeyes so much the chain ran out of its new sandwich. So what's a marketer to do? Popeyes got creative.
Plus, the lengths some brands will go to to court influencers. And introducing Adweek's new travel and hospitality beat.
This week's episode is brought to you by Deloitte Digital.
People love that chicken from Popeyes so much it's selling out. At least the new chicken sandwich is, thanks to a fast food Twitter fight. We give it a taste test and give you the backstory of the the marketing. Plus Disney+ makes some marketing moves as Netflix prepares for battle.
This week's episode is brought to you by IBM and the new Institute for Brand Marketing hosted here on Adweek.com starting in September.
As Viacom and CBS announce plans to (re)merge, Adweek TV guru Jason Lynch is back on the podcast just in time to tell us what this and other big TV announcements in recent weeks mean for the future of streaming. We also look at the winners in this year's Adweek Project Isaac Awards, honoring inventive marketing.
On this week's edition we talk about the closing of independent advertising Barton F. Graf, what it means for creative shops and the industry at large. Plus a mid-year brand check. From legacies like AB InBev to startups like Away, which brands are standing out.
This week’s panel is:
Kimeko McCoy, Adweek social editor
Ann-Marie Alcántara, Adweek retail reporter
David Griner, Adweek creative and innovation editor