On this week's episode, David and Shannon sit down with Adweek's sustainability editor Kathryn Lundstrom to discuss this year’s Sustainability Stars, who are making climate a real priority for their brands and providing businesses a blueprint for transformative change.
Read more about our 2022 honorees here.
In honor of Women’s History Month, Adweek paid tribute to those who are defying gendered expectations in advertising, marketing and media through a series of stories written by Adweek editors, writers, and community members. On this week's episode, Shannon is joined by community editor Luz Corona, breaking creative reporter Natalie Venegas, and senior agencies reporter Olivia Morley to discuss the development of the series and their contributions to it.
South by Southwest 2022 has officially started and this week we are joined by Adweek's sustainability editor, Kathryn Lundstrom & senior emerging tech reporter, Patrick Kulp who will be on-site in Austin. They preview the first in-person SXSW in three years and discuss what they hope to see at the festival in regards to the metaverse, sustainability, and more.
Some verified resources Katya recommends are:
Monobank's donation system via Apple Pay: https://uahelp.monobank.ua/
Help Ukraine Center: https://helpukraine.center/
Razom for Ukraine, a global aid initiative: https://razomforukraine.org/
Pearpop CMO Alex Morrison and creator duo TheClassiiics join David and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space.
Digital Editors Chloé Harper Gold and Colin Daniels and special guest Derek Walker, founder of Columbia, S.C. agency brown & browner join Shannon to discuss Adweek's Profiles in Black Creativity spotlight series, which was originally started by Walker. During the conversation, they discuss the origins of the series and highlight some of this year's featured talent.
Nate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how they brought together a wide range of industry voices for candid conversations around race, inequality and discrimination—and where they see those conversations headed next.
It's officially Super Bowl week at Adweek and we are bringing all the coverage before and after this weekend's Big Game. Adweek's agencies editor, Jameson Fleming, returns to discuss what will be the most talked-about ad of the year and which brands will dominate the conversation. For more Super Bowl coverage, check out this week's issue of Adweek and stay tuned for our podcast following Sunday's event to hear all of our thoughts on every big ad moment.
In social media marketing, where's the line between being topical and being cringe? Looking back on recent examples, Adweek reporter Emmy Liederman joins David and Shannon to discuss the blurry line of corporate cringe and how it can undercut your social strategy.
Last week, five chief marketers made their exits, including Walgreens’ Patrick McLean, IBM’s Carla Piñeyro Sublett, TikTok’s Nick Tran and Popeyes' Bruno Cardinali. On this week’s episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given notice or are being pushed out.
Outlook 2022 officially begins tomorrow and on this week's episode, we have an all-star lineup of Adweek editors to discuss what they expect to happen this year across marketing, agencies, the metaverse, and more.
Hear from Shannon Miller, Jameson Fleming, David Kaplan, Lucinda Southern, Patrick Kulp, and Terry Stanley as they share their outlook on what 2022 will look like in their respective beats.
Join us at Outlook by registering for free here!
Since its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become one of the most recognizable melodies in the world. Twenty Thousand Hertz presents this story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat.
This episode was written and produced by Fran Board.
Earlier this week, we unveiled Adweek’s list of the 25 Best Ads of 2021 and on this week's episode of Yeah, That's Probably an Ad, David and Shannon talk about their personal picks and why they feel they represented the best of the year’s brand marketing.
As the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s 2021 Agency of the Year honorees. Listen to hear who won in each category and check out the full stories below!
Check out all of Adweek’s 2021 Agency of the Year honorees:
This week on Yeah, That's Probably an Ad, we’re chatting about Adweek's Young Influentials list. Co-hosts David Griner and Shannon Miller are joined by Digital Editors Chloé Gold & Colin Daniels to discuss this year’s class of 24 standout honorees from media, marketing, tech, entertainment who are using their influence to change the way we think about branding.
Check out the full list here.
Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times.
Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world.
On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie Archer, Executive Creative Director, SS+K to discuss how it only took a matter of days to pitch, produce, distribute, and find success.
Read Stephen's full story here.
In celebration of our 250th episode, we decided to put our advertising knowledge to the test and try to answer each other's impossible ad trivia.
In what year was the contemporary definition of 'marketing' written in dictionaries? What year was the first full-service U.S. ad agency founded? Who was the first celebrity to play Col. Sanders in a KFC spot? Find out the answers to these questions and much more!
Well, it's official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta's newfound mission, and the future of virtual communities.
Immediately following the conversation is the first episode of Adweek's Metaverse Marketing podcast hosted by Cathy Hackl, which takes listeners on a journey into the future and prepares marketers to master the metaverse.
Coming off the heels of Adweek's 2021 Convergent TV Summit we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss the TV and streaming landscape as we enter the final months of 2021 and look forward towards 2022.
Sustainability is a leading topic of conversation across all industries today—and the advertising and marketing industry is no exception. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Kathryn Lundstrom to discuss the trends she's seen in sustainability since taking on the role as Adweek's sustainability reporter.
Which agencies were able to not only survive—but thrive—amidst the Covid-19 pandemic. Adweek presents our third-annual Fastest Growing Agencies list. We're joined by AgencySpy editor Kyle O'Brien and agencies reporter Emmy Liederman to discuss.